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Barry Diller’s IAC Split into Five Units

Elliot Silver
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This morning, Barry Diller’s Internet conglomerate IAC announced they will split into five separate publicly traded companies.   The break down is as follows:

IAC
Ask.com, Citysearch, IAC Advertising Solutions, Evite, iWon, My Way, Match.com, CollegeHumor, GarageGames, and  Gifts.com

HSN
HSN TV, hsn.com, and  Cornerstone Brands

Ticketmaster
Ticketmaster

Interval International
Interval International

LendingTree
LendingTree

By breaking IAC up into smaller operating units, investors will be able to focus on the individual businesses in each unit, and one poor performing website will have less of an impact on the value of the entire company. Personally, I like the unit that will retain the IAC brand.   More information about this can be found on Yahoo Finance.

Online Impact of Writers Guild Strike

Elliot Silver
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When the Writers Guild of America held their first labor strike in 1988, television viewers turned to cable as an alternative to the regular shows they were missing, and they clearly embraced the programming.    That first strike lasted 22 weeks, and the impact of  it can still be seen today in America’s television viewing habits, which continue to rely on cable television as its main source of entertainment.

How will the Writers Guild strike of 2007 impact us in this day and age of the Internet?    If the first strike was indicative of what will happen,  people  will probably  spend more time entertaining themselves online rather than watching reruns on television.    User generated content, which is always  well stocked,  should be in high demand.   Sites such as YouTube will certainly benefit from the strike.

Unique content will be key to turning eyeballs into dollars.  People will be looking to satiate their viewing needs, and if they can get their fix on the Internet, they will certainly be back for more.  This could be a great opportunity for some websites to become more mainstream and capture a new audience of Internet savvy viewers.

I think  Doug Aamoth said it best on Crunch Gear,

“To those of you in the Writers Guild; whether or not I agree with the reason you’re striking, I wish you the best of luck and I hope you consider creating content for the web. And if you do, I hope you’ll realize that you don’t need the Alliance of Motion Picture and Television Producers to get that content onto the Internet.” — Source: Crunch Gear

Pick a Name… Any Name… Administration

Elliot Silver
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I was looking at Frank Schilling’s NameAdministration.com website and just spent the last couple minutes drooling on my computer. Now that the keyboard is dry and the screen is clean, I am able to pose this question: If you could have one of the names listed on the Name Administration website, which would it be?

I would probably choose eShopping.com and build it out as a virtual shopping center. I would find as many shopping affiliates as possible and sell as much stuff as I could, doing my best to optimize each page for Google search.

What would you choose?

WeddingChannel.com – Smart Interactive Marketers

Elliot Silver
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WeddingChannel.com is a company that uses generic domain names to its advantage. When you take the term “Wedding Channel” at face value, it doesn’t really mean much in terms an interactive company. My first thought would be that “Wedding Channel” is a television channel with shows focusing on the planning and execution of a wedding. Well, WeddingChannel.com is actually one of the largest online wedding resources.

In my opinion, the bread and butter of WeddingChannel.com is its wedding registry. Couples are able to sign up on WeddingChannel.com and link wedding registries from stores such as Bloomingdales, Tiffany’s, Macy’s, Crate & Barrel, Pottery Barn….etc. Guests are able to learn more about the couple, sign a guest book, see event details, and of course, they can purchase wedding presents from various registries all online. Because couples know that most guests will search for them on WeddingChannel.com, they sign up.

One reason for the success of WeddingChannel.com is that they own a ton of awesome generic domain names that all forward to the WeddingChannel.com website. If a person enters one of the company’s names, they will automatically land on WeddingChannel.com, where they are able to find what they need. Some examples of fantastic domain names owned by WeddingChannel.com include:

WeddingRegistry.com
BridalRegistry.com
BridalGowns.com
WeddingPlanner.com
Weding.com (They even own a high value typo!)

This shows that WeddingChannel.com “gets” domain names and uses them to promote their business. Some people don’t get this. They choose not to buy a generic name because they claim it will water down their brand. I think that’s crazy, because as long as they forward the traffic to their main site, the visitor will hardly notice.

Anyone who types in WeddingRegistry.com is looking to find (or create) a wedding registry. Instead of having to pay per click on someone else’s domain name, WeddingChannel.com OWNS ALL OF THIS TRAFFIC! If a person is searching for a wedding registry and they directly navigate to WeddingRegistry.com, Voila – they will find what they need at WeddingChannel.com.

BritishNews.com – Great Name, Good Price

Elliot Silver
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I do quite a bit of research on domain names, and occasionally, I will find a great domain name for sale that is either more than I can afford or isn’t in a vertical of mine. I saw a great name on BuyDomains.com the other day, and since it doesn’t really fit in to my portfolio, I figured I would mention the name here.

The regular price on BritishNews.com is very reasonable for a name of this caliber. If you are interested in adding it to your portfolio, let me know and I will put you in touch with my contact who I have done a lot of business with over there.

NameMedia, Inc. Files for IPO

Elliot Silver
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Heary congratulations to the folks at NameMedia, who according to Reuters  and a post on DomainNameNews.com  filed with US regulators to raise up to $172.5 million in an IPO.   The company plans to list its shares on the Nasdaq market under the highly appropriate ticker symbol “NAME.”

This comes on the heels of great growth in the domain space.   Some of NameMedia’s better known properties include Afternic, BuyDomains, and Smart Name among others.    The company also recently announced strategic partnerships with leading  companies such as Network Solutions and Register.com.

And also, courtesy of Sahar’s Blog, the filing can be found here:

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