Home Blog Page 1188

Oversee Will Likely Benefit from Google’s New Cloud Music Service

MusicBeta.comToday at Google I/O, the company’s annual developer-focused conference in San Francisco, Google announced its new cloud music service, which is called Music Beta. The service is currently in private mode, and is invite only, but that will likely change very soon.

The owner of MusicBeta.com is “Oversee  Domain  Management,  LLC”, a company operated by domain industry conglomerate, Oversee.net. It appears that the company has owned this domain name since at least 2007, according to the Whois history tool.

Assuming Google wants the domain name, negotiations could get pretty interesting. I believe Oversee’s domain parking provider, Domain Sponsor, uses a Google feed that likely produces tens of millions of dollars in annual revenue for both companies and partners. When you have such an important relationship, these types of negotiations can be tricky.

Oversee would seem to be in a very good position here, since the domain name is descriptive in nature and they’ve owned it well before Google chose the brand name for its new service. As such, Oversee should be able to continue monetizing the domain name with targeted, music-related pay per click links. However, Google does seemingly control the revenue the parked name will earn 🙂

I have a feeling Music Beta is going to be big, and Google is going to feel the need to acquire the domain name due to the volume of direct navigation traffic. It should be interesting to see how this all plays out.

Cleveland Browns Win UDRP for Browns.com

In March, I reported that the Cleveland Browns had filed a UDRP for Browns.com, and the UDRP decision was released today. The single panelist, Dr. Clive N.A. Trotman,  found in favor of the Cleveland Browns, and the domain name will be transferred to the football team ownership, barring any litigation.

The  respondent, a resident of Italy, did not provide a response to the UDRP. This seems to have played a role in the decision as the panelist stated, “The Respondent has not offered any such refutation, or replied at all, and the Panel is not aware from the evidence of any means by which the Respondent could succeed under the provisions of paragraph 4(c) of the Policy, or otherwise, to establish rights or legitimate interests in the disputed domain name.

In my opinion, if the respondent doesn’t give a good reason for why he has a right to the domain name, I don’t think it should be expected for the panelist to find a reason on his own, especially in light of other information provided in the UDRP proceeding.

One piece of evidence that seriously doomed the respondent’s chances was the usage of the Wayback Machine, found at Archive.org. According to the decision, “In 2005, specific references and links appeared, to among other things, “Cleveland Browns”, “Cleveland Browns Tickets” and “National Football League”. By 2006, there were additional references to associated merchandise and to other football clubs, with similar content through 2009. The Complainant has produced evidence of content strongly impinging on its trademark and activities until January 4, 2011, interspersed with some periods of inactivity.

It should be noted that there is a way for domain owners to get archived information removed from Archive.org, but that’s a topic for another post. This is important in the event a domain owner purchases a name from someone who may have previously infringed on the rights of another company.

One interesting facet of the decision was that there was a name change in the Whois between the end of 2010 and beginning of 2011. While some panelists may have used this information to say that it was a new registration and not consider the real registration date, which is bad for domain owners, this panelist provided some rationale for a possible Whois registrant contact change:

One possible interpretation of the facts of the present case is that the disputed domain name may have remained within the same entity, under the same guiding mind, before and after the registrant, administrative, technical and billing contacts were changed from “Gioacchino Zerbo” to “Andrea Denise Dinoia” on or before January 12, 2011; and therefore a new registration did not occur with that event.”

In my interpretation of the decision, the fact that there were football related links, specifically related to the complainant’s Cleveland Browns, coupled with the fact that the respondent didn’t respond to the UDRP, the panelist didn’t have much of a choice.

We’ll see if litigation is filed prior to the change of registrant, but it appears the Cleveland Browns will be able to move from ClevelandBrowns.com to Browns.com.

Examine.com Launched by Domain Investor

Sol Orwell (formerly known as Ahmed Farooq), founder of iBegin and a veteran domain investor and developer, recently launched a new pet project – Examine.com. Surprisingly, Examine.com was purchased in mid-March for just $41,000, which I think is a pretty good price for this domain name.

According to Sol, the domain name is just a part of the project. “The value of the domain is less than half of anything else I am going to invest into it. So domain is key, but you need a lot more than just a domain.” Instead of “Googling it” Sol hopes that people will come to Examine.com to “Examine it.”

Sol has created a “Wikipedia inspired” website for information about health supplements. The goal is to build the best online compendium on supplements, since there is a lack of information. For instance, if you wish to learn about fish oil, you can visit the site and learn about it. Who knew taking fish oil and green tea together was a bad idea? Both are supposed to be good for you, but green tea inhibits fat uptake, and fish oil … well, is a fat. It is information like this that Sol wants to get out.

I’ve seen quite a few sites that are Wikipedia inspired, but this one has the advantage of a great domain name that likely receives a decent amount of traffic from the outset. Although Sol intends to focus on health supplements, I don’t see why it couldn’t expand to other areas where people could “examine it.” I’m told that there are absolutely no plans to expand beyond the health, nutrition and fitness segments.

That’s one major advantage of launching on such a broad domain name instead of something more narrow like HealthSupplements.com. This is going to be a good project to watch.

Job Listing: DomainTools Seeking SEO & Analytics Manager

Are you looking for a job or do you know someone else looking for a job? DomainTools is looking to hire one qualified person for a somewhat dual role in the position of SEO and Analytics Manager. I am sure having experience in, or knowledge of the domain industry would make for an even better job candidate.

According to the job listing posted on LinkedIn:

The right candidate will be able to drive SEO for Google and Bing/Yahoo across our very deep PR 7 site, and will be able to counsel on which tools provide the greatest insight (SEOMoz? Covario? BrightEdge? Marin?) for our needs. The role spans a traffic baseof nearly 500K uniques a day on top of a multi-million dollar business, and has direct visibility from members of our Board of Directors.

Consistent with our staffing philosophy to hire ‘fewer, better employees’ than most companies in Seattle, this role will also pioneer our ANALYTICS efforts company-wide.

Similar to the SEO execution, the company will provide whatever tools and resources that are necessary to help surface the kind of actionable data expected from this discipline. Your role will be to collaboratively lead the what/why/how of everything we measure, including membership growth, ad performance, conversion rates, time-on-site, and much, much more. The right candidate will love data, love insight, and welcome the challenge of a multi-faceted role that will keep him or her very busy and engaged.

The dual SEO and ANALYTICS position is a critical addition to our firm and proven abilities in both disciplines are required. More than that, however, the right candidate will have great determination, the drive to work efficiently and independently, and the personality to gel with 15+ similarly motivated professionals across the company.

You can read more about the position, qualification requirements, and information about the company on the LinkedIn listing. If your domain name-related company is hiring and you’d like some exposure for your job opportunity, please send me the details to post.

Close Old Sales Threads

I’ve never been a fan of pricing the domain names I plan to sell. Usually when I publicly list domain names I am selling on forums, aftermarket sites, or my blog, the price is lower than it would be for an end user sale. Domain investors typically won’t pay as much as an end user, but for the most part, domain investors won’t back out of a deal and will pay promptly. For my business model, I prefer quicker sales even if I don’t maximize profit.

Moving on to the point of this post is that when I list domain names for sale with prices, I sometimes forget about the sale listings or neglect to monitor them after time has passed. As a result, the “sale” price remains

Monitor Domain Names Related to Your Websites and Business

I want to share a tip with you that can help you drive traffic and improve your search rankings. Keep your eyes on domain names that are related to your business, both in terms of current registrations and dropping/expiring domain names. If something comes available and it’s not a trademark, acquire it and 301 redirect it.

There have been a number of times I’ve bought descriptive domain names for my websites that have either expired and become available for registration or are in a drop auction. Organizations and companies seem to frequently change domain names, forget to renew domain names, or think they have no more use for a particular domain name.

Whatever the case is, they let great names with inbound links drop. These names may be worth something due to traffic levels, or they may be worth more in terms of search engine optimization value. I discussed buying the domain name previously used by an arena after the management confirmed they didn’t want it. Not only does it bring enough traffic to the page on my site that it’s become a top 5 most visited page, but it has great inbound links from sites like Boston.com.

To watch domain names, I use one primary tool, which is the Domain Monitor tool at DomainTools. This is perfect for domain names I know about, and I follow quite a few, even though I don’t anticipate a drop.

What’s probably more helpful for this type of situation is creating filters at Freshdrop which contain specific keywords I want to monitor. This will let me know when any related domain names will drop, which is helpful because there are plenty of names I don’t really even know about. Freshdrop also allows me to see the domain name’s analytics (age, links, PR…etc), helping me decide if its worth pursuing.

If you have developed websites or a business that you care about, I recommend monitoring domain names that may be beneficial.