NamesCon 2017 is just over a week away! 1,400+ attendees are expected at this year’s conference. If you haven’t booked your trip, now is the time to do it! NamesCon will be held January 22-25 at the Tropicana in Las Vegas, Nevada.
We are running a series of interviews with NamesCon sponsors. Today’s interview is with Darren Cornwell from our Diamond level sponsor, Uniregistry.
What is your company’s mandate, what sets you apart?
Transparency, honesty and a real love of what we do. We like to take things which are traditionally considered complex (bulk registrations, the ability to sell a name onto an interested party, transferring domains to name but a few) and make it intuitive. If your instinct is to tap or click to perform some action we want to ensure that’s something you can actually do. Software shouldn’t be complicated but it often is and needlessly so.
As the great Paul Rand said:
“Design is simple. That’s why it’s so complicated”
We find that echoes in everything we do, the pursuit of the small, the imperceptible, the experiences that give you that ‘wow’ moment. It can be a real challenge.
Who benefits from your product or service?