Legal News

“Are Geodomains Worth Less in Light of UDRP Decision?”

Shortly after Mike Berkens posted his article about the Hayward.com UDRP decision going against the domain owner, I received an email asking me, “are Geodomains Worth Less in Light of the Hayward.com UDRP Decision“? In my opinion, the quick answer is that city .com names are almost certainly not worth less and some general (non-legal) feedback is below.

Just like almost every other dictionary word/term has a corresponding trademark owned by a company, geographic locations also share their meaning with companies that have marks. For instance, an apple is a fruit and a generic term, but Apple is also a trademarked brand owned by a computer company. In the case of Hayward.com, Hayward is a city in the state of California, but it is also a term used by a pool company.

If I owned Apple.com, I could certainly sell apple juice, apple pies, and apples. However, if I started selling computer parts, cell phones, or even music, Apple Computer would probably sue me or file a UDRP. Unfortunately for the owner of Hayward.com, when he parked it, the name allegedly had “links offering or leading to pages with links offering goods or services that are competitive with the goods and services offered by Complainant under its HAYWARD Trademark.”

In light of this alone, I really don’t think city .com domain name values are impacted. I can only think of a few that are parked right now, and for the most part, the parked domain names are only parked while awaiting development. I don’t think a lack of development should be construed as bad faith, although a number of UDRP cases have determined that non development and non use can be a strike against the domain owner.

In my opinion, this decision is poor since PPC pages can accidentally show advertising that may infringe on another company’s mark, but I don’t think that necessarily means it was done in bad faith. I know the owner owns other geodomain names, and I don’t believe he intended to monetize it based on another company’s trademark. I do think this case should make geodomain owners cognizant of the fact that parking can put their domain names at greater risk, but I don’t believe it impacts the value (just try buying some city .com names and see the responses you get if you send a low ball offer).

I would be remiss if I didn’t mention one thing that really bothers me in this decision. According to the discussion from the panelists:

Respondent purchased the domain name <hayward.com> for USD$20,000 and was attempting to sell it for at least USD$100,000.   These figures would seem to indicate that Respondent saw some value in this domain name for reasons other than its existence as the name of the city of Hayward, California – with a population of only about 150,000 people, according to the city’s website at http://user.govoutreach.com/hayward/faq.php?cid=10774 – and for purposes other than as a PPC parking page (which, in the normal course, would not be expected to earn a return to justify such a rich investment).

I paid a lot more than $20,000 for a smaller city .com domain name. In fact, I bought and/or sold 4 geodomain names for over $50,000 (two of them for significantly more) in the last 18 months. There is considerable value in geodomain names, especially when they are developed. My primary concern is that these UDRP panelists made an opinion that does not appear to be based on facts or public comparables.

Would I have paid $20,000 for Hayward.com for a city website? Probably. In fact, I sold a comparable California city .com domain name (just under 150,000 residents) for over $65,000. Similarly, my company owns Burbank.com and I previously turned down a cash offer of over $110,000 for it, and Burbank, California is a city with just over 100,000 residents.

I don’t see how UDRP panelists can say that the owner could not expect to return the rich investment of $20,000 for Hayward.com, and more importantly, I don’t think it’s appropriate for panelists to make valuation estimations. In this case, it seems to me that their valuation of city .com domain names is flawed.

Tom Rask on the UDRP Process

Nat Cohen had a fantastic article about the UDRP process on Larry Fischer’s blog the other day, and it’s a “must read” for anyone that invests in domain names. The article has spawned discussions in private about UDRP defense and prevention, and it has been interesting to learn how other domain owners cope with this potential threat.

I received an email this morning from Tom Rask, of Logical Sites, whose company owns and operates websites on geodomain names including Sunnyvale.com, Sheboygan.com, Kenosha.com, and EurekaSprings.com. Tom offered some unique insight and advice, and with his permission and encouragement, I have posted the contents of his email below.

The basic problems with UDRP process are:

  1. It is a quasi-judicial process, not a judicial process.
  2. There is no accountability for WIPO or for the panelists.
  3. You can assert the fluffiest of common-law TM rights with impunity
  4. There is no monetary compensation for you if the opponent asserts an overly broad scope of use of their TM. They can “give it a whirl”, something they could not do so cheaply and with such impunity in a real TM court case.

———

Illuminating example: a few years ago, I lost a UDRP case that I knew I was going to lose. I had registered wwwxyz.com, where xyz was the name of European multinational with over 100 K employees. I had good reason to want to really jerk xyz’s chain, reasons that don’t matter for the purpose of this discussion.

So I decided to be totally over the top. Luckily for me, the WIPO case administrator made clear procedural errors, so I had occasion to suggest to him and his boss that perhaps “he should return to his native Norway, where unions can be counted on to protect the incompetent”. When WIPO did not offer me an avenue of appeal for mishandling the case, I said that it is no coincidence that corrupt organization like the IOC and WIPO are both located in Switzerland because they know they are safe there. In the US, they would be prosecuted under the RICO act. “Switzerland:” I said “high mountains, low morals”.

I had a lot of fun and inflicted many, many manhours on my opponent, who probably wished they had just bought the damn name instead. I suspect that WIPO has me on a blacklist….:-)

So I lost, and the Panelist wrote this at the end of his decision “Finally, the Panel cannot leave this case without commenting on the behaviour of the Respondent, which has been a disgrace, a grotesque abuse of this administrative proceeding”.

I e-mailed the Panelist (an experienced UK TM attorney) and said: yes, exactly. I was abusing the process, and if I had done that in a court of law, the judge would not have allowed it. The Panelist told me that he had taken my case seriously, as he does all cases, and that he spent 70 hours on the case. I apologized for that.

The Panelist and became friends via e-mail. He agreed that it is a problem that there are no sanctions: no sanctions if WIPO or similar orgs don’t follow the rules, no sanctions against the kind of roiling rancor I had engaged in. And no sanctions if a Panelist just decided to suck up to his perceived big money trademark interests. So it can become a Wild West Circus very quickly.

———–

So what should you do if you get hit with a UDRP?

  1. See if you and your opponent can agree on a Panelist. In scania.mobi, my opponent incredibly agreed to my suggestion of using Diane Cabell as the sole Panelist. She is a very fairminded corporate counsel for Creative Commons (a great org) and formerly of Harvard’s Berkman Center for Internet and Society. Had she decide against me, I would have still felt it was fair.
  2. If you cannot agree, you can do what Nat did (in the LomaLinda.com UDRP): a 3-member Panel. But this is risky. You can still lose 2-1 by getting two people like Richard Page on the Panel. If you lose and then go to court, the judge may take the approach “why should I overturn WIPO”….even though a WIPO UDRP decision is not a judicial decision.
  3. If your name is actually important to you, consider filing in federal court in order to stop the UDRP process. Federal court is very expensive. Bad PR is also very expensive and your opponent will know that, too. Once the court case has been filed, asserting abuse on your opponent’s part, then you can talk to them. Now they know that you are mounting a vigorous defense.

————–

Nat won 2-1, and that is great. But my point is: he could just as easily have lost 2-1.
UDRP is a crapshoot that is best avoided.
I have also noticed that lawyers usually do no better at UDRP than mere mortals.
This is a not a slam against lawyers, just a reflection of the animal that UDRP is.

If you get hit with a UDRP case, I’d be happy to discuss it with you.

How to Potentially Lose $11,000+ in Less than a Year

32

According to the World Intellectual Property Organization website’s list of pending UDRP filings, Inter-Continental Hotels Corporation / Six Continents Hotels, Inc. filed a UDRP for 1,529 domain names that they believe infringe on some of their hotel brands. Names such as candlewood-braintree.com, holiday-inn-dfw-north.com, los-angeles-commerce-casino.com, and staybridge-bwi-airport.com were registered by what appears to be one party, Unister GmbH (although I only searched a random assortment of these domain names).

It appears that many of these domain name I searched were registered recently – in mid to late 2009. For example, staybridge-suites-reno.com was registered July 21, 2009, hotel-indigo-london-paddington.com was registered May 23, 2009, and holiday-memphis-hacks.com was registered July 21, 2009.

To possibly make a defense even more difficult for the domain registrant, it appears that some of the names I searched are listed for sale at Sedo (holiday-inn-universal-studios.com for example), and I would think the Complainant could allege this to be a sign of bad faith.

The names I searched all appear to have a hotel booking engine on them, and when dates of stay are entered into the appropriate fields, visitors are redirected to HotelReservation.com, which appears to be owned by the entity that owns the other domain names I searched.

I can never predict what a UDRP panel is going to decide, but if the panel awards all of the domain names to the Complainant, that could mean a loss of upwards of $11,000 assuming a registration cost of $7.25. Ouch.

UDRP: “Geographic Names Are Not Subject to Trademark Protection”

13

In the last year, I’ve probably received 5 or 6 emails from people who had concerns that geographic domain names could be risky to own in the event a city or municipal jurisdiction files a complaint or lawsuit, despite a number of cases where the domain owner retained the domain name. Some of these cases include Pocatello.com, MyrtleBeach.com, Barcelona.com, StMoritz.com, and others.

In a UDRP dispute decision that should pacify any concerns about geodomain names, LomaLinda.com was retained by Nat Cohen’s company, StateVentures, LLC , which was represented by Ari Goldberger of ESQwire.com Law Firm. The Complainant was Loma Linda University Medical Center, which claimed to have rights to the Loma Linda mark.

Although there was a dissenting opinion, panelist Richard Page made a statement in his dissent which should be noted by geodomain owners: “the general rule that geographic names are not subject to trademark protection.”

The reason for the dissenting opinion is that Loma Linda was apparently used by the Complainant’s predecessors prior to it being used as a geographic location (city of Loma Linda, California). In the decision though, two of the panelists cited the various uses of Loma Linda by parties other than the Complainant, including the first Loma Linda city directory in 1936, the Loma Linda Food Company in 1937, and the fact that the Justice Court was established in Loma Linda in 1946.

The dissenting panelist disagreed that some of the other usages of “Loma Linda” indicated the University had given up rights to the term, however. In addition, because the domain name is possibly earning PPC revenue from potential competitors of the Complainant, it could be infringing on its rights.

In the end, Nat’s company has retained LomaLinda.com, and it will probably developed when the company has an opportunity to do so. This is a solid win for geodomain owners – and it’s also a very good reason to have a 3-person UDRP panel. Congrats to Ari, who was also responsible for defending other geodomain names in the past like Pocatello.com and StMoritz.com to name just a couple.

HP Goes on a UDRP Bender

I was browsing the recently filed UDRP cases at the National Arbitration Foundation, and I noticed quite a few separate UDRP filings containing the Hewlett Packard HP brand in them. It looks like HP decided to go after quite a few “generic” HP-related domain names in the past month or so.

Some of the recent HP UDRP filings at NAF include:

  • HPDrivers.com
  • HPDownloads.com
  • HPUpdates.com
  • HPServices.com
  • HPPrintersSoftware.com
  • HPStorage.com
  • HPShop.com
  • HPInkJet.com
  • HPServer.com
  • HPLaptop.com
  • HPCalculator.com
  • HPInk.com
  • HPDriver.com
  • HPDrivers.org
  • HPMobile.com
  • HPNotebookComputer.com
  • HPNotebook.com

The domain names appear to be owned by many different individuals and companies, and most of them appear to be parked. Not including these recently filed UDRPs, Hewlett-Packard has filed 57 UDRP complaints at NAF. I could not find any filings at the World Intellectual Property Organization.

Responsibility of Auction Houses & Domain Registrars Regarding Legal Threats

Gavel

As many of you read yesterday, the non-profit organization, Goodwill Industries International has sued the owner of Goodwill.com for alleged trademark infringement, after he won the name in a Namejet auction for north of $55k. This doesn’t come as a surprise to me at all. Case in point, one of my clients was a bidder in that auction, and when it was in the $25,000 range, he asked my opinion on the value. My reply was, “there’s a thrift shop like salvation army… could be TM risk if monetized that way.”

The surprise to me in this situation was actually what was found in the lawsuit pdf (also found on DNW). According to Goodwill Industries’ complaint, “Upon learning of the auction from Radia Holdings, Goodwill contacted the registrar of the domain name, Network Solutions, to attempt to prevent the auction from going forward, but was unsuccessful.”

Whether Network Solutions passed this information to its partner Namejet is something we probably won’t know. It also might be possible that the information may not have been sent through the appropriate channels at Network Solutions, and the issue died in the customer service queue. Whatever the case is in this situation, it bothers me that Goodwill Industries claims that Net Sol had information that would have rendered this domain name even more risky for a domain investor to monetize.

I read a post on Namepros where Snapnames VP of Engineering, Nelson Brady reached out to bidders on the JeniferLopez.com auction to inform them that Snapnames had received a notice from Jennifer Lopez’ lawyer regarding the name. Although the domain name later appeared to be registered to “domainqueue@gmail.com,” a company allegedly linked to bidder Halvarez, one has to wonder if Snapnames had or has a policy of informing bidders of potential legal threats.

As far as my client recalls, he didn’t receive any notice from Namejet while bidding on Goodwill.com. Of course one could argue that there are plenty of proper uses for Goodwill.com that would not infringe on Goodwill Industries’ trademark. Why would Namejet or other auction house risk dampening interest in an auction when there are plenty of ways it could be used without any problems? That wouldn’t make a lot of fiscal sense.

My question is this: what responsibility should a domain registrar or auction house have when they receive a legal threat for a domain name that is going to be listed for sale by them or a partner? I am sure domain registrars and domain auction houses receive legal notices all the time. They aren’t a judge or jury, so it’s probably not their place to provide legal advice, but should they make bidders aware of a potential legal threat?

Photo: http://www.flickr.com/photos/joegratz/ / CC BY-NC 2.0

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