One of my primary domain acquisition sources is NameJet auctions. I have found some good deals when buying on NameJet, and I am involved in many auctions each day. I want to share a tip that I use to help guide some of my purchases.
When I am bidding on an auction, I use comparable sales and comparable sale listings to help guide my purchase, in addition to my own gut feel for names. If I notice other recent sales have been for much more money, I might be willing to spend more on a particular domain name.
Comparable sale listings on marketplaces like Sedo and Afternic are also important data points to consider, and I will share my rationale with you using two of my company’s domain names as an example.



