TonyNames shared another exceptional .ai domain name sale earlier today. Tony sold the 3 letter FRL.ai domain name for $30,000. In the post announcing the sale, Tony shared some good advice that resonates for me:
Just a regular 3L .ai
BIN was pretty high as I keep them high to capture the outliers and I use price request lander to have the broker negotiate.
Godaddy broker negotiated and closed this
I bought this early last year. Yep!! pic.twitter.com/lNiQM5nUxR
— Tony (@TonyNames) October 8, 2025
With a hot TLD like .AI, it could be beneficial to have “moonshot” pricing. This means you’ve set a very high BIN price, and perhaps someone who needs a particular domain name and doesn’t care about the price will purchase it as soon as they see it in the registration path. I haven’t experienced many moonshot deals, but I do have quite a few names set at moonshot pricing just in case.
When you list a domain name with a very high asking price, it can be beneficial to have a landing page that invites a negotiation. The prospect can submit an inquiry to find out the price from the seller or seller’s broker. This opens the door for a discussion and allows the buyer or broker to see who is inquiring about the domain name and potentially work out a deal.
Personally, I tend to be a bit more flexible if things have been slow. If I set a very high price when business was fantastic, and an inquiry comes in when things have slowed down, I might have more flexibility with the price at that time.
With the Afternic price request form mentioned by Tony, the BIN price isn’t shown to the buyer. Someone who might immediately be turned away by a high price without inquiring might still submit his contact information in order to get the price. From my own experience, I have seen a major decrease in the number of inquiries since I added “current value” to my Embrace.com landing pages. I don’t mind it for those particular one of a kind one/two word .com domain names, but I wouldn’t want to lose prospects on names where my pricing is flexible.
Thanks to Tony for sharing his advice on this.
