NameJet

When I saw Konstantinos’ article today about NameJet bidding, it reminded me of a topic I intended to write about before but never got around to it. It makes me wonder when I see an auction with a high bid of $25,000, $50,000 or even $100,000 when the auction has a reserve price of $100,001 – $250,000. Why would someone bid on an auction when their bid will be below the reserve price minimum? What’s the point?

I presume there is a legitimate strategy behind this kind of bidding because I see bidders who I know have spent 6 figures+ on auctions doing it, but I want to point out something that could also be a reason for it. NameJet does not show the auction reserve range on its iPhone bidder app. Bidders who use the app to place bids are doing so somewhat blindly.

On my app that I use regularly when I am away from my desk

NameJet just announced the introduction of a Seller Dashboard, allowing sellers on the platform to see the status of their auction sales. Previously, sellers could “watch” their auctions when they went to auction within their bidder dashboard, and they could search for them individually or on a special auction page if that was created for their auctions.

This is good news for sellers, as it makes it much easier to see the status of their auction at any time rather than having to wait for a daily payment update email or having to email the NameJet team. The Seller Dashboard is located within a seller’s “My Account” page, listed on the left hand side under “My Listing.”

Here is a screenshot of the Seller Dashboard with the drop down menu showing the auction status options: