PicnicBaskets.com: Nice EMD Brand

Elliot Silver
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PicnicBaskets.comI stumbled across a nice exact match .com domain name (EMD) brand that I want to share with you. As one might expect when they type in PicnicBaskets.com, the company specializes in the sale of picnic baskets. No matter what kind of picnic basket you might want to buy for yourself or a gift, PicnicBaskets.com likely has it.

People often ask “is it better to own the singular domain name or the plural?” In this case I think the plural is better. Regardless of your opinion on that, the company is covered. The same company owns PicnicBasket.com, and it forwards to PicnicBaskets.com. There are no worries about confusion or having a competitor operate on a similar domain name.

It looks like the Pennsylvania-based company has owned these domain names for quite some time. DomainTools historical Whois records show this company (and likely an associated entity) has

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Horizon Dairy Upgrades to Horizon.com

Elliot Silver
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HorizonI am somewhat familiar with the Horizon brand since my kids take Horizon milk boxes to daycare a couple of times a week. During the course of some acquisition research, I noticed that a company called Science Horizons began forwarding Horizon.com to ScienceHorizons.net. When I saw this, I added the Horizon.com domain name to my DomainTools Whois monitor and kept an eye on it to see if any Whois changes transpired.

Within the last week or so, I noticed that Horizon.com is now the dairy’s website. A Google search shows that the company previously used HorizonDairy.com for its website, which now forwards to Horizon.com. The current registrant of Horizon.com is

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data.world Co-Founder Discusses Domain Name & Branding

Elliot Silver
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Matt Laessigdata.world is an Austin based tech startup that aims to be the hub of data sharing and collaboration to solve problems that come with the abundance of data available to scientists, engineers, medical professions, and other data users. You can read more about the company in this Fast Company article.

A week ago, I  wrote about the company’s $14 million round of funding from a large group of venture companies and individual investors.  As far as I know, this is one of the largest funding rounds for a company using a new gTLD domain name.

After learning about the company,  I reached out to data.world COO and Co-Founder Matt Laessig to ask about the company’s  branding and usage of a new domain name extension. With my  my .com-centric background, I had several questions about  choosing a new gTLD extension and using a domain name with a new extension. Matt was kind enough to share details about  how the company decided on data.world, and he discussed other aspects of using a .world domain name.

DomainInvesting.com: Before moving forward with data.world, how much knowledge did you have about the new gTLD domain names?

Matt Laessig: I had some

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Canon.com Now Redirects to Global.Canon

Elliot Silver
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One of the big questions regarding brands that use their branded new gTLD extension is what the company will choose for the left of the dot. It looks like Canon recently made the decision to use its .Canon extension, and company management decided on Global.Canon for the company home page. The company uses the Canon Global logo without any extension, so it does not look like rebranding was necessary.

Previously, the company used Canon.com, and if you visit Canon.com right now, you will be redirected to Global.Canon. Assuming the redirects were done correctly, I would imagine this redirect should help the company to maintain its search engine rankings.

Here’s what the company wrote about the url change and about the .Canon extension:

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Video: Entrepreneur Chat with Merlin Kauffman

Elliot Silver
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Earlier this week, I wrote a brief review of Soothe, an on-demand, in-home massage therapy service founded by Merlin Kauffman. I want to share a video interview that Entrepreneur posted yesterday.

In the video that is embedded below, Merlin discusses hiring employees for his company. I found this interesting because I am more of an ideas person who lacks technical and development skills. If I ever have the desire to build something big like Merlin has done, the advice Merlin shared would be well received. I am sure there are people reading this who have big ideas like Merlin’s, and perhaps seeing Merlin’s success will be motivational.

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My Experience With Soothe

Elliot Silver
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Soothe is an on-demand, in-home massage service that was founded by Merlin Kauffman  in 2013. The company has raised nearly $50 million in funding, and massage therapists are available in some of the largest cities in the US, including New York, Los Angeles, Chicago, San Francisco, and now Boston.

I was happy to learn that Soothe is available in Boston, and my wife and I decided to give it a try last night. I logged into Soothe, and I booked an hour-long appointment with a Soothe massage therapist. It was easy to book, and I received a confirmation text. Alexis came over to our home (a suburb of Boston) after the kids went to bed. She  arrived a few minutes early and sent me a text to ask if it was okay for her to come early (it was).

My wife and I thoroughly enjoyed the massage. We don’t regularly go out for a massage, so I don’t have much to compare it to, but it felt great and relaxing. It was super convenient to have Alexis come right to our house, especially at night after the kids went to sleep. She brought the table, sheets, oils, and even some relaxing music for us to listen to while she gave us our massages.

If you want to try out Soothe, here’s a coupon code to save $30 on your first massage: GAQCB. I will also get a $30 credit when you use it, so if 3 of you use the promo code, I will get a free massage – thanks in advance!!

Congratulations to Merlin for creating an awesome service.  I will definately use Soothe again, especially with my Pan-Mass Challenge training on the horizon.

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