One of the big questions regarding brands that use their branded new gTLD extension is what the company will choose for the left of the dot. It looks like Canon recently made the decision to use its .Canon extension, and company management decided on Global.Canon for the company home page. The company uses the Canon Global logo without any extension, so it does not look like rebranding was necessary.
Previously, the company used Canon.com, and if you visit Canon.com right now, you will be redirected to Global.Canon. Assuming the redirects were done correctly, I would imagine this redirect should help the company to maintain its search engine rankings.
Here’s what the company wrote about the url change and about the .Canon extension:
Until now, the URL we used for Canon’s global website was “www.canon.com.” From now on, however, we will begin gradually introducing “global.canon” to provide information to a global audience with a new online presence.
“global.canon” is a URL that uses the new generic top-level domain (gTLD)* “.canon.” Since “.canon” is a domain name that can only be used by the Canon Group, users of “.canon” sites can be assured that the information they are receiving is reliable. In order to ensure that customers can safely access Canon information beyond the global site, the Company also plans to extend the “.canon” domain name to other Canon Group sites.
I checked a few Canon pages that were indexed in Google, and it looks like this redirect impacts pages on its main website but does not seem to impact all of the company’s subdomains. For example, the Canon News Room, which was previously found on http://www.canon.com/news/, now redirects to http://global.canon/en/news/index.html. On the other hand, Canon Solutions America can still be found on https://www.csa.canon.com/ without any redirect.
Because of the redirect, it is doubtful that people will have problems finding the new Canon home page. Those who know Canon.com or simply type that in to their browser will end up on the new home page. Those who use Google should be able to continue to easily find the website.
I am interested to know your thoughts on Canon’s url change.
Thanks to Kassey Lee for sharing.