I exclusively buy domain names that I deem generic / descriptive. These are common words or phrases that are meaningful to people who use them and the customers that visit their websites. One downside for prospective buyers of descriptive keyword domain names is that they may be too generic.
I was in a negotiation with a buyer’s agent during the past week or so, and the prospective buyer opted to not buy my one word .com domain name. The buyer’s agent told me the reason the company passed was its lawyers advised them that the company would have a very difficult time registering the trademark they would need because of the broad usage of the keyword in the market. Essentially, there were so many other companies using this keyword in their businesses, that the prospective buyer might not be able to get trademark protection.
There are many great reasons for why a strong keyword domain name can be great for a business. There are also quite a few big brands that use keyword .com domain names as their brand, including Hotels.com, Cars.com, Apartments.com, Diapers.com, Soap.com…etc.
Even as someone without a
In this tweet, the .Club registry highlighted a recently opened high-end Napa Valley culinary and social club called 
It’s no secret that I am a fan of the NFL’s New England Patriots. When I see something Patriots-related in the domain name space, I am happy to write about it.
Yesterday afternoon, I received several emails from Google with an eye catching subject: [IMPORTANT] Introducing G Suite, formerly Google Apps. In the email Google said, “Today, we’re introducing a new name that better reflects this mission: G Suite.” The entire rebranding announcement can be found on a 