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Leland Hardy, Inspiring DNJournal.com Cover Story

Elliot Silver
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Ron Jackson comes through again with a great article about Leland Hardy, scholar, professional boxer, sports agent, financial whiz, and owner of NewYork.com. Just reading the article makes me want to get to know Leland, and I think you will enjoy learning more about this brilliant person. Read the article here.

Godaddy Signature Auction Results

Elliot Silver
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It doesn’t look so great for Godaddy’s first Signature Auction. According the the listing, only 2 of the 31 listed names sold. As I said in a post a couple of weeks ago, there really weren’t very many names on the list that were that appealing, and the few that were good, had high reserves.

As I said a few days ago, I didn’t see much hype surrounding the auction, although it did receive a fair amount of press. It looks like Godaddy should huddle up, figure out where things went wrong, and make adjustments for the next time. With the addition of domain industry veteran Adam Dicker, Godaddy is still in a good position.

Godaddy has a strong brand and large following, and once they get the right mix of premium names, fair reserves with their good technology, they could have a competitive product.

AsianVacations.com – For Sale

Elliot Silver
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Name for sale: AsianVacations.com

Name is now pending sale.

Hypothetical Auto-fill Possibility

Elliot Silver
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A few weeks ago, I noticed that the Yahoo Finance website uses an auto-fill tool when searching for stock quotes.   When you enter a “B” into the “Get Quotes” search bar, Yahoo automatically presents the following options to choose from:

  • B Barnes Group Inc. NYSE
  • BIDU Baidu.com, Inc. NASDAQ
  • BAC Bank of America Corporation NYSE
  • IBM International Business Machines Corp. NYSE
  • BEAS BEA Systems Inc. NASDAQ
  • BA Boeing Co. NYSE
  • BRCM Broadcom Corp. NASDAQ
  • BBY Best Buy Co. Inc. NYSE
  • BX The Blackstone Group NYSE
  • BP BP plc NYSE

I have no idea if any company is planning to do this, but what would happen if an Internet browser did the same thing for the browser bar?   Imagine entering “CN” into your browser and automatically being given the choices of CNET.com, CNN.com or another popular websites that begin with the letters CN. I really have no idea if this type of thing is in the works, but it could spell trouble for typo domain names, and could be a boon for generic .com names.

Biggest Impact on Domain Industry in 2007?

Elliot Silver
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Philips Viral Interactive Marketing

Elliot Silver
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I was with a friend last night discussing the advantages of interactive marketing. There are far too many to name, but I think the ability to be creative is one of the most compelling reasons, followed by the opportunity for viral messaging (peer to peer). One problem some people have is finding trustworthy partners who can produce top quality material. It’s true that the really good people are always busy working on other projects. The key is to engage them ahead of time and not expect a finished product overnight.

I hope to give more insight in future posts, but I wanted to share a great campaign my friend created while working at his former advertising agency. His task was to introduce the Philips Bodygroom shaver to the American market.

His campaign won a ton of creative awards, including:
The One Show Interactive: Gold Award (2007)
Clio Interactive: Gold (2007)
Art Directors Club: Distinctive Merit (2007)
Webby Awards: Webby Award & People’s Voice (2007)
Cannes Cyber Lions: Gold (2006)
The FWA: Site of the Year (2006)
The FWA: Site of the Month (2006)
The FWA: Site of the Day (2006)
Design Interact: Site of the Week (2006)
Advertising Age: Digital Campaign of the Year (2006)

Check it out when you have a chance:
http://shaveeverywhere.com/

And if you want to get in touch with my friend for your interactive marketing needs, let me know. He now works for a highly creative firm that can help make a big impact on your marketing.

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