Penthouse Invests in Friend Finder Network

According to a report in the New York Times, Penthouse Media Group just invested $500 million into Various, Inc., operator of 25 social networking sites, including Adult Friend Finder and its related Friend Finder Network websites. Combined, Various’ companies have a reported member base of more than 260 million consumers, with about 1.2 million paying consumers.

The purchase shows how bullish a company like Penthouse is in the Internet marketing channel. As the Internet continues to mature, magazine and newspaper publishers have struggled to maintain viewership, and they’ve had to put out a strong web product to keep their customers satisfied. It will be interesting to see how Penthouse and the FFN leverage each other’s assets and industry knowledge to create a stronger company.   It will also be interesting to see if they work under one company name or if they maintain their own brand identities.

At the recent TRAFFIC auction the FFN network paid $1.8 million for Seniors.com.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

Leave a Reply

Recent Posts

Taking a Blog Break

45
I have been writing articles on my blog since 2007. I have been fortunate to have the advertising support of many domain industry companies...

Some Thoughts About 2023

3
As the year winds down, I have been thinking about what to expect for the upcoming year. I am hopeful that it will be...

How I Am Preparing for the New Year

4
Less than a week remains in 2022. This is generally a quiet week in terms of domain name sales, so I tend to spend...

Squadhelp Introduces AI Business Name Generator

0
Earlier this month when OpenAI's ChatGPT chatbot was trending, I discussed some of the ways artificial intelligence (AI) could be used for domain investing....

I Don’t Always Have to Win

1
I am a highly competitive person. Whether I am playing a tennis match against a friend or playing a board game with my family,...