Sedo Premium .CO Auction Ends Today

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As I’ve mentioned before, the premium .CO domain auction being held by Sedo ends today in just a few hours. As of now, the following domain names have bids at $2,000 or higher, although most haven’t met reserves:

shop.co 20,000 USD
love.co 20,000 USD
casino.co 17,500 USD
news.co 10,001 USD
bank.co 9,000 USD
money.co 5,100 USD
shopping.co 5,000 USD
art.co 5,000 USD
lasvegas.co 4,600 USD
chico.co 4,500 USD
pizza.co 4,444 USD
gold.co 3,000 USD
football.co 3,000 USD
time.co 3,000 USD
solar.co 3,000 USD
ruby.co 3,000 USD
music.co 3,000 USD
oil.co 2,555 USD
law.co 2,555 USD
creditcards.co 2,500 USD
technology.co 2,500 USD
download.co 2,222 USD
health.co 2,050 USD
finance.co 2,000 USD
tequila.co 2,000 USD

It’s going to be interesting to see what types of bids the domain names receive in the final hours. Sedo has been marketing these domain names in a variety of ways, including radio advertisements.

Is Sedo Advertising .CO Auction on the Radio?

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As I’ve mentioned in the past, Sedo is currently holding its .CO premium auction, now through February 17, 2011.  They are advertising the auction in a number of places, but one place I wouldn’t have suspected would be the radio.

Steve Morsa sent me a note today, mentioning that he believes he heard a radio spot for the .CO auction in Los Angeles:

“Heard a short (seemed like 15-30 second long only) Sedo radio ad yesterday afternoon where they pitched that they sold domains; and that they had a number of .co ones up (or coming up) for auction.

It ran on the most-listened to news station in the L.A. metro market KNX News Radio. 1070 AM.”

Wonder how much radio time the company may have purchased across the US. Seems like an interesting method to get the word out. Only issue could be tracking results unless they happened to use a unique url like Sedo.com/radio or something like that.

Always good to see an expansion of advertising channels for companies selling domain names.

When a Domain Broker Won’t Work For You, Broker Your Own Domain Name

I get a fair amount of email from people asking me to broker domain names for them.  I don’t generally broker domain names unless I absolutely know someone who would be interested, so I usually send the people to read my Domain Broker list instead.

I’ve found that more times than not, none of the brokers are willing to work with the people who request their services simply because the names are either low value or it’s unlikely they will sell for the domain owner’s expectations.  Since a broker is paid on a commission, it doesn’t make any sense to spend 5-10+ hours searching for a buyer for a name that might yield them a couple hundred in commissions, if it even sells.

If you own domain names that can’t get representation from a top domain broker, I have two suggestions for you – one being more passive and the other being aggressive.

1) List them on Sedo and Afternic.  Both sites get end user traffic and if a buyer is interested in buying a domain name pertaining to a specific topic, he or she will likely find them there. They do quite a bit of promotions, and if there’s an active buyer for your domain name, they will probably end up on either or both of those websites.

2) Contact potential buyers yourself.  When you bought the name, you probably thought that it would be perfect for a specific type of company. Well, go out and search for that type of company.  Email the site contacts and let them know you are selling your domain names. If you price them reasonably and they actually make sense, then maybe the company will buy them. You can use a service like Escrow.com to transact the deal.

If you buy some land in the Florida Everglades or in Arizona’s Sonora Desert and you decide to build a big home on it, you might actually be the only person who finds value there. Just because you bought and built it does not mean that someone else will want to buy it from you. If you get rejected by a domain broker, don’t take it personally. If you believe your domain names have value, there are at least two ways to get them sold.

Sedo Great Domains Auction Ending in an Hour

There are some very good domain names up for auction in Sedo’s GreatDomains featured auction, which ends in under an hour. Many of the domain names have met reserve prices and will sell.

My favorites include the following (with current bids as of posting):

  • GasStation.com $7,500 high bid
  • RDH.com 6,800 GBP high bid
  • InternetBrowser.com $1,500 high bid
  • Pathology.com $8,200 high bid
  • Trillion.com – $9,000 high bid
  • UnderPressure.com – $905 high bid
  • IRACalculator.com – $4,100 high bid

My Picks for Sedo’s .CO Auction

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Below is the entire inventory of domain names in Sedo’s .CO auction, which will be held February 10th – 17th. As previously mentioned, bidders must pre-register in order to participate in this auction. I bolded my favorite names in this auction. What are your top picks?

Accessories.co
Advertising.co
African.co
American.co
Antiques.co
Appliances.co
Art.co
AsianSingles.co
Automotive.co
Babys.co
Bank.co
Bath.co
Batteries.co
Bed.co
Biking.co
Boating.co
Boats.co
BodyMilk.co
Brakes.co
Business.co
Cameras.co
Candles.co
Cash.co
Centimeter.co
CheapFlights.co
Cheeseburgers.co
ChewingGums.co
Chico.co
Cigar.co
CigarStore.co
Classical.co
ClassicalMusic.co
Clothing.co
ComputerChips.co
Computers.co
Condos.co
CookingBook.co
CreditCard.co
CreditCards.co
Dance.co
Debate.co
Dentist.co
Dermatologist.co
Desktops.co
Diets.co
DigitalCameras.co
Disability.co
DisabilityInsurance.co
Divorce.co
Doctors.co
Download.co
Downloads.co
Driving.co
DrugStore.co
DVDPlayers.co
Elektronic.co
Entertainment.co
Exercise.co
ExerciseVideo.co
Father.co
FilmCameras.co
Finance.co
Fitness.co
FlowerShops.co
Football.co
FreeMusicDownloads.co
Friendly.co
Fun.co
Gardening.co
Gas.co
GiftBaskets.co
Girls.co
Glamorous.co
Gold.co
GunShops.co
Handbags.co
Health.co
Heroine.co
Hybrid.co
Internships.co
Investing.co
Jazz.co
JazzMusic.co
JogHurt.co
LasVegas.co
LatinMusic.co
Lifestyles.co
Linens.co
LipLiner.co
LiquorStore.co
Luggage.co
Luxury.co
Maps.co
MedicalService.co
Men.co
Money.co
Monitors.co
Motorcycle.co
Nationality.co
Networking.co
News.co
Nuclear.co
Office.co
Oil.co
Orchids.co
Parts.co
Party.co
Patio.co
Pawn.co
PawnShops.co
PetShops.co
Pizza.co
Plants.co
PlayOnline.co
Plays.co
PopConcerts.co
Pornos.co
Projectors.co
Pullovers.co
Racing.co
Recession.co
Recipes.co
Restaurant.co
Restaurants.co
RetailMarket.co
Retirement.co
Riding.co
Rugby.co
Rugs.co
SeniorSingles.co
Servers.co
Shoes.co
Shop.co
Shopping.co
Shows.co
SingleMen.co
Sister.co
Skateboarding.co
Skating.co
Ski.co
Soccer.co
Solar.co
SportsTraining.co
SuperSearch.co
Taxes.co
Technology.co
Tequila.co
Time.co
Tires.co
Training.co
TrainingVideo.co
Trees.co
Tulips.co
Universities.co
Vodka.co
Watches.co
Weddings.co
Wheels.co
Women.co

Pre-Register for Sedo’s Premium .CO Auction

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I think Go Daddy’s Super Bowl commercial is going to be big for .CO domain names. It’s still speculation at this point, but I imagine it will inform a massive amount of American consumers about what .CO is, and it could help increase the value of .CO domain names.

In addition, the .CO Registry has begun a major campaign for .CO on a wide variety of websites. In addition to a continuing Adwords campaign, consumers will see .CO banners on many websites, including this one. All of this should be good for domain investors who own .CO domain investments.

I just learned that  Sedo will be having its first official auction for .CO premium generic/descriptive domains coming up February 10th – 17th, following the much Go Daddy .CO Super Bowl commercial. There are some of the best available .CO domain names for sale in this auction. All  prospective bidders much pre-register for the auction online at Sedo in order to be eligible to bid.

Some of the .CO domain names that will be up for auction include:

  • LasVegas.CO
  • Antiques.CO
  • Luggage.CO
  • Finance.CO
  • Pizza.CO
  • Shoes.CO
  • Pawn.CO
  • Plants.CO
  • Recipes.CO
  • Gas.CO
  • Oil.CO
  • Shop.CO
  • Art.CO
  • Health.CO
  • Money.CO
  • …. Many other top names

You can see the full list of domain names for sale by visiting the Sedo live auction website. In my opinion, this is a huge auction and the results will be  indicative  of the state of the .CO aftermarket.

Don’t forget – you need to preregister to bid.