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Set Google Alert for Your Domain Keywords

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I want to share a tip that might be helpful for domain investors, particularly those who have longer tail or unique keyword domain names. Use Google Alerts to monitor the usage of keywords that make up your domain names. This will not only give insight into businesses that begin using the keywords on their website, but it will also let you monitor the ongoing usage of them.

One domain name I own is WhiteEagle.com. I can set a free Google Alert for the term “White Eagle” and choose the Alert options that are most important to me (language, types of websites, region…etc). Every time a website or web page is published and archived in Google with that keyword term, I will be notified via email. I can set up alerts to be sent immediately, daily, or once per week, depending on how frequently I want to be updated about new search results. Google Alerts can be set up for a wide variety of keywords and keyword phrases related to my domain names.

I was a Domain Name Hog

I am sure you’ve heard the phrase (or one like it), “pigs get fat, hogs get slaughtered” as a warning to not be greedy. Well, unfortunately, I want to share how I got greedy and lost what could have been a profitable and substantial deal as a result.

I recently received an unsolicited mid five figure offer to buy a domain name I had acquired within a year for under $150. The offer started in the low five figure range, and after a couple of emails, the buyer made a mid five figure offer. Under normal circumstances, I probably would have accepted the offer, but having just closed a very large sale, I countered with a higher price. I figured the buyer would either accept the higher price or stand firm with the offer, and I could accept that if the buyer would not budge.

What Domain Name Would You Love to Develop?

Drew Wash posted a question on Twitter that I think is worth discussing further. Drew asked what domain name in your portfolio you would love to develop, your current asking price, and how much it would need to earn monthly that you wouldn’t opt to sell the domain name for 10x the asking price.

Drew shared that his domain name is WeddingPhotos.com, which currently has an asking price of $48,000:

If I were to choose one of my domain names to develop it would be Travels.com. The asking price is very high so I won’t bother posting it here, but I would love to build a travel related website on Travels.com and share reviews and thoughts from around the world.

This would be the type of website that is built without a revenue model in place but eventually gains traction and followers, and that would allow me to figure out how to monetize it. If I started earning $5,000 a month, the price would be substantially higher if I was even willing to sell it at that point.

How about you?

Registration Opens for 2021 NamesCon Online

Earlier this month, NamesCon announced its 2021 schedule of events. The annual NamesCon Global event that has been held each January (last in Austin, Texas) will be a virtual event called NamesCon Online. The exclusively online conference will take place January 27-29, 2021. NamesCon has plans for a hybrid and an in-person event for later on in the year, but I imagine the status of the Covid-19 pandemic will determine whether in-person events will be able to be held in 2021.

Provenance More Clear on Expiry and Drop Catch Auctions

Tracking the provenance of a domain name has gotten much more difficult in the last several years. GDPR and registrar changes (like GoDaddy removing public facing Whois records) make it impossible to match an email address to a Whois record, particularly when a broker or seller approaches a buyer offering to sell a domain name. For instance, if I buy a GoDaddy-registered domain name from someone who acquired it in 2018, it would not be possible to see the email address of the registrant now or in 2018.

An unclear provenance on a domain name adds more risk to domain name acquisitions.

Conflicts Between Uniregistry and Afternic

Earlier this month, I wrote about how domain names added to Uniregistry were being listed for sale via Afternic. This served as a bit of a warning to people who may have priced a name for a prospective buyer at Uniregistry and now that price could possibly be listed as a BIN price at Afternic. It could be problematic for someone who doesn’t regularly update prices at Uniregistry.

Although I do not price my names at Uniregistry, I have run into an issue where domain names I own and add to my Uniregistry parking account then conflict when I try to add them to Afternic. I will share an example with you.