Uniregistry Market Names Merged Into Afternic

If you have domain names listed for sale in your Uniregistry Market account, they may have been added to Afternic. This is notable and important to follow because sellers need to ensure their Uniregistry Market names and prices are updated to current market prices and availability.

This morning, I was tracking down a domain name I owned and sold on a payment plan via Escrow.com. When I was checking the Whois record, I noticed the DomainTools message stating, “This domain is listed for sale at one of our partner sites.” I clicked the link and was taken to a for sale page at Afternic indicating the domain name was actively listed for sale on the Afternic platform.

I was positive I had removed it from my Afternic account when the domain name was sold several months ago, so I was surprised to see the “for sale” messaging. I reached out to my Afternic account representative, and he told me the listing was not from my Afternic account, but it was from my Uniregistry Market account. From what I understand, Uniregistry listings were recently merged with Afternic. As you know, GoDaddy owns both Afternic and Uniregistry.

A couple of weeks ago, someone else mentioned this to me. His Uniregistry Market listings were now showing up on Afternic, and he likely discovered it in a similar way that I discovered it – by accident. His situation was a bit different since many of his domain names are priced and mine are not.

What this means for me is that I need to do a better job of updating my Uniregistry Market account. I don’t regularly delete sold and expired domain names from that account because there has never been a reason to do so. Sometimes buyers do not update nameservers, so I might as well keep the domain name parked in my account earning a bit of revenue if the buyer has not started using it yet. I also don’t really prefer to share sale data with anyone – even Uniregistry – so there really was no reason to mark names as sold or delete them from my Uniregistry account.

Because I don’t really price my domain names within my Uniregistry Market account (nor do I actively sell via Uniregistry brokers or brokerage), my domain names aren’t generally priced. Put simply, I am at a very low risk for accidentally selling a Uniregistry-listed domain name via Afternic that I no longer own simply because it was listed on Afternic with a BIN price. I know there are plenty of investors who do sell via Uniregistry, and if the have old listings and/or prices that are no longer valid, they will want to make sure they go through their Uniregistry Market accounts to make sure listings are valid and prices are correct.

Not only are investors at risk for underpricing a domain name, they could also sell a domain name that was already sold but not removed from their Uniregistry Market accounts. If this “feature” of adding Uniregistry Market listings on Afternic was shared with customers, I must have missed the notification.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. So if you already list with both venues, is there any point in still listing with Uniregistry? I guess the real question is, will Afternic listed names now show up for sale in the Uniregistry registration path? That was the only reason I continued listing with them, although I have yet to make such a sale, so it’s not clear to me it is even worth worrying about.

    • I listed names on Uniregistry almost exclusively for their parking service rather than for their Market. Unless I was lazy, the domain names I park there has a for sale link that sends prospects to either my Embrace.com landing page or to a DAN.com page.

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