The goal of most websites (and businesses) is to generate “stickiness,” which is basically attracting visitors and keeping them coming back to the website or business for more of what is being offered. There are various ways a company or website can create stickiness, such as providing updated news and information (which can be time consuming and expensive) or having the visitors create their own content to bring them back.
Yesterday, I launched a forum on TropicalBirds.com in an effort to create stickiness. I have been very happy with the growth of the site so far, but I want to give visitors a reason to return.   I continue to add new content and videos to the site (no need for .TV – joking – take it easy), and traffic is rising as it gains traction in Google.   Although the site hasn’t gained much traction in Yahoo yet, I am optimistic that it will come in time.
I added links to the forum on the sidebar of every page in TropicalBirds.com, and I also added calls to action throughout the site. Since tropical bird watching is a fairly popular hobby, I believe people will be interested in discussing everything related to tropical birds in the forum. Hopefully this will create stickiness, which should help the site grow.
The challenge will be turning the eyeballs into dollars. Based on my minimal experience so far, I believe there are plenty of advertisers in this space who will be interested in capturing the attention of tropical bird enthusiasts who visit the site, and I will be able to accommodate their advertising needs when the time comes. As I mentioned before, when I reached out to bird breeders about free listings on the site, I had one breeder who requested a featured listing on the site, and now she is the featured breeder in six categories.
While generating advertising revenue isn’t as easy as that was, I believe advertisers will want to put their products in front of interested eyeballs.   I am spending the time and money to build a place for likeminded people to discuss tropical birds, and I wanted to share this strategy with those of you who are in the midst of development. As always, if you have any questions, I am happy to help if I can.

I think that every domain investor (and people in other businesses) should have an “end game,” or at least be working on establishing an end game as their business develops. What are your ultimate goals for your domain business? I think it’s very important for people to set goals – both business goals and personal goals. Everything that you do should be related to achieve your end game in some way. Whether it is an acquistion, developed website, or a sale, everything should be done to bring you closer to achieving your end game.
Part of my personal end game was outlined in a post I made a few months ago. Essentially, I want to have 2 fully developed geographic domain names that are generating advertising revenues.   I also want to have 2 product/service related websites that are generating revenue from advertising or inventory sales. Whenever I acquire a domain name, I analyze whether it can become a part of my “perfect portfolio” or whether it will help me to get to the perfect portfolio by selling it for a profit. I am building new mini-sites that can be grown into full websites and continue to acquire new domain names (PrenuptialAgreement.com and LastWillAndTestament.com last week).
While I think I am on my way to achieving my 5 year goal, I also need to think about the end game, which I certainly hope isn’t in five years.   What is my end game right now?   I really don’t have a clear vision right now, but it is something that has been evolving. I think it’s something to think about as you continue to grow your business.