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Domain Tax Tip

9

I should preface this post by saying I am not anything close to a tax expert, and in fact, I received a D in Financial Accounting in college (granted I was pledging a fraternity). Nevertheless, I want to talk about taxes with regards to your domain business. I know it’s barely September, but if there are things you can do to lessen your tax burden before the end of the fiscal year, now is the time to do it.
The tax problem I generally have with my business is that I frequently spend quite a bit on acquisitions after a big domain sale, and taxes are an after thought.   For example, after selling a domain name for $80,000 and making a $40,000 profit, I am often inclined to go out and buy a $70,000 domain name.   However, assuming a 35% tax rate (state and federal combined), I would owe the government $14,000, leaving me with $66,000.   Since taxes aren’t taken out at the time of the sale, I might feel safe spending $70,000, but if I develop the new name, I have to come up with the extra $4,000.
That said, there are ways to lessen your tax burden by spending money on expenses such as new computer equipment, office upgrades, web development, research, self-employment pension plan contributions… etc. All of those with the exception of the SEP contribution are things that need to be considered before the end of the year.   It doesn’t make sense to go out and spend a boatload of money in the middle of December simply to lessen your tax burden.   You will end up with lower quality things since you are essentially spending to spend.
My best piece of tax advice is to speak with a professional accountant. While an accountant may not know the ins and outs of your domain business, he should be able to understand the jist. Regardless of his experience with a domain-related business, your accountant can give you general business tax advice, including how to lessen your tax burden.
Again, I am not a tax expert, but I believe now is the time of year to have a conversation with your accountant to show him how you’ve done so far and see how you can run your business more efficiently.   As your business grows, you will want to meet with him more often, but at the very least, a once annual check-up is smart (aside from when he is doing your taxes). Also, now is a good time to teach him about your domain business, as he will have more time to learn now than in March or April.

Google Chrome for Mac

Google Chrome looks like it’s going to change web browsing habits if it’s widely adopted. Unfortunately, Google Chrome for Macs hasn’t been released yet. According to the download page, “Google Chrome for Mac is in development and a team of engineers is working hard to bring it to you as soon as possible.
At face value, after reading a few reviews, it looks developing domain names will be even more important, as users only have one box to enter a search term or domain name. If the user enters TropicalBirds.com, he will see this website and possibly other websites that are related (although I can’t confirm whether entering a specific website will return similar websites).
As I have witnessed with some domain names, Google does not seem to like parked domain names in their search results.   In fact, many domain names I’ve purchased that were previously parked are completely out of Google’s algorythm and I’ve had to submit a reinclusion request.   If you type them into the Google.com search bar, they won’t even show up.   This doesn’t bode well for parked domain names that rely on type in traffic because if browsers type in the domain name into Chrome and it’s not in Google, they may not be inclined to visit – or they will be dissuaded by seeing a website that doesn’t look developed.
Again, user adoption is going to determine the impact Chrome will have on search.

Types of Domain Names I am Buying

With as much uncertainty as there is in the domain market these days, I am being more selective about domain names that I buy. As PPC is dwindling, there is less money being reinvested into the domain market by domain investors. Since much of the domain sales market has been fueled by domain investors reinvesting their PPC income, that area of the market seems to be stagnant.   End users are still buying domain names, but as most people know, it’s a tougher sell.
In that vein, I am being more selective about the names I am buying. When I think about buying a domain name, on top of the standard research I do, I ask myself how the name could be developed into a website. If there is no obvious way that a business could be established on that domain name, there isn’t much of a chance I am buying.
I like geodomain names for this reason.   It’s fairly easy to imagine how a city names (in the .com) can be developed into a business.   While it’s not easy to generate sustainable revenue to make a living, knowing what the site should feature is a no-brainer.   Cities, regions, and countries are like brands with which people are familiar.   If you asked a random person on the street in California what Burbank.com would be without prior knowledge, he would probably say, “a site with information about Burbank, California.”
I also like category defining product related domain names like TruckRims.com (which will be auctioned off by Rick Latona at Traffic) or ComputerSpeakers.com (which I once owned).   If you know what to expect on a website before you’ve ever seen the site, the name is probably a good name. It’s important, however, that a business can be built around that concept – otherwise, how will you make money?
One problem I am having is that many end user companies also know how strong these product and service related domain names are.   I have seen quite a few Whois lookups lately where names are owned by CSN Stores or Net Shops.   These companies get it and they own some fantastic product-related domain names that probably won’t ever be on the market.
If you have great .com product related domain names, drop me a note in the comment ection.   I had once offered up to $100,000 for a city .com domain name, but that didn’t yield a single viable city .com name unfortunately.   I am not looking for anything other than .com right now, nor am I looking for brandable type names.   I am looking for names like WindowTreatments.com, Dehumidifiers.com, WashingMachines.com… etc.   If you have a fantastic name like this, I am looking – and if I can’t afford it, I know several friends who have much larger budgets for these types of names. The problem is that end users own most of these names.   Some are starting to understand the value – which ultimately is a very good thing for domain investors.

In Wake of Disaster, Domain Investor Does Good

I read a story in ComputerWorld about domain speculators buying hurricane-related domain names and parking them or listing them for sale to profit off of this natural disaster. Every time a tragedy strikes, it seems that domain speculators buy related domain names with the purpose of profiting off of disaster. This causes much criticism of the domain investment industry, and it seems legitimate domain investors take it on the chin after every tragedy.
While speculators are still buying Hurricane Gustav-related domain names, there is at least one domain investor who is foregoing profit to make a difference. Fin Lemonde registered GustavRelief.com and similar domain names on behalf of his church a couple of years ago. Fin saw people buying Katrina-related domain names and wanted to make a difference in the event any of the 2008 hurricanes caused a disaster. Fin’s idea was to create an organization that could lend itself to helping other human beings if the need arose.
Because of other projects that took precedence, as well as a tragic personal loss in the last couple of years, this organization never got off the ground. Fin kept the domain names on the back burner until a few days ago. Upon hearing news of Hurricane Gustav’s potential to cause major damage to New Orleans and the Gulf Coast, Fin realized he needed to do something with this important domain name to help. Putting personal morals over profit, Fin has decided to forward all traffic from GustavRelief.com to the American Red Cross.
People in need of services or help in the wake of Hurricane Gustav that type in GustavRelief.com will not have to worry about clicking on advertisements, relief scams, or being sent elsewhere. Instead, they will be sent directly to the American Red Cross homepage where they can receive help from one of the leading American charitable organizations. Likewise, people who want to help will be able to do so as well. As soon as time permits, all of these protective domain registrations will forward to a single landing page where visitors will be able to choose from several charities that are helping with relief efforts.
This is a story of a domain investor doing the right thing. Instead of the negative stories about domain investors we always see, wouldn’t it be nice if media outlets focused on people doing positive things to help other human beings?

Use Caution When Updating Whois Information

Mike Berkens wrote an important post today about keeping your Whois information current and updated. ICANN regulations require that Whois information is accurate, and if the information isn’t accurate, there is a chance that your domain name could possibly be taken. There are also many legal reasons to do so, which Mike outlines in his post. It just makes sense to keep your information updated, and if you are worried about spam emails or privacy, just buy the privacy guard.
In this vein, I think it’s also important to note that some UDRP panels have ruled that a change in registration information can be seen as a brand new registration. One recent case (although it didn’t really impact the decision) was on the BME.com case, which the respondent lost. The respondent had changed his Whois information (between his own entities), and they still cited this changing Whois information.
In addition to this issue, Godaddy also seems to still lock domain names for 60 days when the Whois information is updated.   While this can usually be remedied somewhat quickly if you contact them, it is a nuisance.
Yes, maintaining your valid Whois information is most definitely important – especially if a signficant event has impacted it (ended partnership, bankruptcy, company formation, divorce…etc).   However, keep in mind that changing your Whois information could put your domain name at risk depending on who is monitoring your Whois listing.

2008: Year of Uncertainty in Domain Industry

I know it’s a holiday weekend, but I think everyone needs to take a few minutes to read Ron Jackson’s interview of Rick Schwartz. In the domain space, Rick has been something like a soothsayer, and when he speaks, I listen. While we don’t all own the same quality domain names as Rick, the things he is saying does affect all domain investors.

If or when Google decides to pull the plug and PPC as we know it drastically changes, there is going to be a lot of tumult in the industry. While quickly and efficiently monetizing domain names will be difficult and domain values will be impacted, domain owners need to keep the following things in mind:

  • Businesses who want to be online need a domain name
  • Advertisers will still want to advertise on relevant domain names
  • People will continue typing-in domain names looking for products or services
  • Easy to remember and relevant domain names are the most desired
  • Consumers typically have certain web browsing patterns, and many type in their keyword and .com as a starting point

The point is that while making easy money from domain names won’t be possible, there are still going to be plenty of opportunities in the domain space. Some people will have to sell more than they have in the past in order to maintain the same revenue levels, so some deals may be had.  I recommend buying domain names that would make sense to be developed. Just because a domain name did well parked, doesn’t mean that it would be good to develop.

I still believe the greatest ongoing revenue generating opportunity is selling advertising space directly to advertisers on developed websites. I believe websites are the newspapers of decades ago. Websites get the eyeballs that newspapers once received, and advertisers want to reach them. Motivated consumers are untapped leads that businesses would like to acquire.

I also believe that as companies continue to migrate their business online, more will get it, and more will want (or even need) the domain name that describes their business or industry. Generic and category defining domain names are rare, and they hold considerable value. Selling domain names to end users that get it will be the driving force behind the future growth of domain values.

Changing times call for changing strategies.  Those who adapt and adopt will survive, and those who sit back will not. Who knows when all of this will happen, but I think it’s important to be prepared for the worst. Read Rick’s interview and judge for yourself.

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