Spirit Airlines is shutting down, and the discount airline will no longer operate. As a domain investor, one of the first things I thought about as the news came out yesterday was the Spirit.com domain name.
Spirit.com is an exceptional domain name, and it’s possible that it will go on the market in the wake of the shutdown. I am not sure what the next stages will be, but I assume the business is going to sell its assets. I don’t have any idea if the IP will be bundled together or possibly sold separately. If sold separately, I presume Spirit.com would become available for sale at some point.
If the Spirit.com domain name is sold, it may be one of the final assets to change hands given the importance of the company’s website in keeping the public posted. As noted on X today, Spirit.com is now forwarding to SpiritRestructuring.com.
There are many companies with Spirit in their branding, and I am sure there would be many businesses that would be happy to rebrand. Of course the major caveat is that many consumers will likely equate Spirit to a discount brand and/or remember the company’s shut down first. On the flip, Spirit.com could be considered to be an empty vessel domain name that can be used by any type of business – aviation aside because of any TMs.
In the wake of Spirit’s news, I am curious what you think Spirit.com is worth. I posted a 24 hour poll yesterday:
How much is the https://t.co/20HKRdV9gH domain name worth?
— Elliot Silver (@DInvesting) May 2, 2026
Spirit.com is worth 8 million in my opinion.
For andrew miller its 10 million
For cheaters telephone booths its 200k
For oxley cheater its 100k
For fraud sardar bhutani its free
For me its 1.5 m usd
I wouldn’t be too surprised if the domain is not renewed via corporate incompetence and simply drops.
This brings back memories where in 2004 I was the high bidder for CapitolHill.com.
CapitolHill.com was owned by a company Geo Cities since the middle 90’s which was acquired by Yahoo in 1999, and the mismanagement at yahoo caused the domain to not be renewed in 2004 – so it dropped and Pool.com picked it up.
And as a related story in stupidity…..
The auction house at Pool.com had a stupid two stage bidding policy where after stage one only the top 2 bidders or bidders within 15% of the top stage one bid were allowed into stage two.
I am not going to get into what the auction closed at (pending current negotiations) but I put a high enough stage one bid that no one in the top 15% of stage one bidders included the usual deep pockets at the time.
Stupid from letting it drop
Stupid from the way Pool handled the auction.
And there will be a lot for Stupid going on with the handling of Spirit.com……..
Maybe some regligios group ?
maybe $250K.
Its going to take time to rebrand from a bankruptcy
Hopefully the Falun Gong (or Falun Dafa) will buy the domain to piss the CCP
$1M+
Right leaning populist consumer discretionary general merchandise company – (‘Spirit of 76’ theme)
Religious oriented media company
Metaphysical oriented AI company
The big conundrum is that the aviation flop seems to rule out aerial related enterprises which are closely affiliated by the floating spirit concept amplified in the Norman Greenbaum ‘Spirit in the Sky’ song.