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6 Ways to Identify a Potential Domain Buyer

Yesterday afternoon, I posted an article stating why it is important to know who is inquiring about your domain names. Today, I would like to share five methods I use to find out what person or company is inquiring about a particular domain name, both to maximize any potential sale and to prevent any legal issues from arising. As with everything, if you are particularly concerned that a response could put your domain name in jeopardy, you should consult with an attorney who is familiar with IP law and domain names.

6 Ways to Identify a Potential Domain Name Buyer:

1) Google search of the person’s name (in quotes), email address (in quotes) and/or a Whois look up of the domain name he used to communicate with you if it isn’t a free or pay email service. Using Google, you may be able to track his contact information through social networking sites (liked LinkedIn), industry publications, Forbes C-Suite listings, SEC filings, or other public listing. If the person’s name is Edward, Jonathan, or some other commonly abbreviated name, make sure you check all variations in your search.

2) If you’ve been able to get the phone number, either because it’s listed in the email or was provided in a subsequent follow up, do a Reverse Phone Number Lookup to see what company owns the phone number. Follow that up with a quoted search of the phone number in Google if the first way didn’t yield a result.

3) USPTO search to see if anyone recently filed a trademark with the US Patent & Trademark Office. If you see a pending application or recently approved trademark, it is possible that the company is attempting to acquire the domain name. If this is the case, be extra cautious, even if you owned the domain name for many years. If this happens and your name has significant value (more than a UDRP defense would cost as a baseline), I would contact an attorney and have him negotiate on your behalf. There’s no point in risking your domain name simply because it would be a business decision to file a UDRP rather than buy the domain name.

4) If your domain name is developed, you should be able to track the IP addresses of recent visits to your site. Use the Arin Whois Database to do a reverse IP search to see where the visitor originated. It makes things even easier if the person contacted you using a contact form on your developed website, so you can know for certain where the person’s IP address originated.

5) Copy and paste some of the generic offer email in to Google to see if others have posted a similar email, which could mean that its domain inquire spam or possibly a domain name appraisal scam. Often time appraisal scammers will recycle the same or a similar email, and if you find a specific phrase that has been used by a scammer, it can send up a red flag.   Perhaps it’s obvious, but you should only use the generic sentences rather than anything specific about your particular domain name.

6) If the email address is really unique – like LuvThemStones@yahoo.com, do a search for “LuvThemStones” in Google. If someone uses a unique handle in an email address, perhaps they use the same handle in online forums. If this is the case, you can possible learn more about this person.

With all of this info, you need to keep in mind that there may be many people who have the same name – and on some occasions, you will find that two people with the same name work in the same industry as well, making it a bit complicated. However, the more information you can find out about a potential buyer, the better.

NameMedia Partners with FreshDrop

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NameMedia today announced it has entered into a strategic partnership with www.freshdrop.net to provide premium domains for purchase through FreshDrop’s Domain Marketplace.

“This is truly a breakthrough in the domain industry. By combining NameMedia’s domain inventory with FreshDrop’s innovative search technology we are now able to empower domain investors, web entities, and online marketers with the ability search cross-marketplace with access to millions of additional premium domain names. NameMedia is a market leader in the domain aftermarket and we are proud to have them as a marketplace partner.” said Tan Tran, President and CEO of FreshDrop.net.

Visitors to the FreshDrop homepage will have the ability to search for NameMedia’s inventory within the BuyDomains tab and the AfternicDLS tab. The BuyDomains tab will include NameMedia’s managed premium domains available for sale while the AfternicDLS tab will include listed domains available for sale through NameMedia’s Domain Listing Service (DLS) platform found at Afternic.com.

AfternicDLS provides domain sellers with the opportunity to list registered domains for sale through its global distribution network, which also includes BuyDomains and a network of leading Registrars and international marketing partners. AfternicDLS has a saleable inventory of more than two million names.

“NameMedia is pleased to partner with FreshDrop. FreshDrop’s innovative approach to domain sales further benefits AfternicDLS members looking to sell names, as well as benefiting FreshDrop’s customer’s base through expanded quality inventory.” said Pete Lamson, senior vice-president and general manager of NameMedia’s domain marketplace.

Individuals interested is purchasing a domain should visit http://www.freshdrop.net. Individuals interested in selling their domains via the FreshDrop Marketplace should visit http://www.AfternicDLS.com.

About NameMedia

NameMedia is a leader in the acquisition, development, and trading of digital real estate through a network of highly targeted Web sites and a marketplace for premium domain names. The company’s Web site development focuses on creating compelling online communities in niche categories. NameMedia’s marketplace allows owners of premium domain names to list their domain properties for sale, and for domain buyers to review the largest available inventory.

Through its ownership of one of the largest domain portfolios in the world, its innovative Web site development platform, and its broad distribution, NameMedia now serves more than 60 million visitors to its network of Web sites and sells domains to customers in more than 100 countries.

NameMedia is headquartered outside Boston, in Waltham, Massachusetts. For more information, visit http://www.namemedia.com.

About FreshDrop.net

FreshDrop is a leader in the Domain Search arena. The company provides a state of the art platform to help domain purchasers make informed and efficient acquisition decisions.

FreshDrop aggregates domain inventories across major domain aftermarkets and auction houses and provides research analytics on millions of domain names.

FreshDrop is headquartered in Burbank, CA. For more information, please visit http://www.freshdrop.net.

Huge Web Design Template Sale

If you’re in the market for a template for a new website you’re interested in building, you may be in luck right now. Envato, the parent brand of Graphic River, Theme Forest, Audio Jungle, Flash Den, and Video Hive is having a very special sale to mark the company’s 3rd birthday.

From August 19 – 21, you can buy $300 worth of files for just $20. This is a significant savings, and it will allow you to experiment with different types of templates, themes, and designs for a website or even a mini-site, as I have used in the past. Included in the deal are 37 popular themes from Envato’s websites.

The deal includes themes in many formats, including some of the following: WordPress, HTML, Flash, Animation, Icons, Banner Designs, Music…etc. There are $300 worth of themes, and the cost is $20 for all.

This is a short-term offer and will be taken down after August 21, so think about it and act quickly if it interests you. It’s a great way to find cheap web templates – well, I should say discount web templates, since these look anything   but cheap.

3 Reasons to Identify a Potential Buyer

When someone emails you an offer for a domain name, its important to do whatever it takes to find out who the potential buyer is. Not only is it important to allow you to maximize a potential sale, but its also important to head off any potential legal issues that could come as a result of even good faith negotiations. The OpenDental.com UDRP decision shoes how negotiations can lead to a UDRP loss even when the domain name was initially registered prior to the Complainant’s use of the term.

Reasons why it’s important to identify a potential buyer:

1) Achieve a better price: Most people register domain names because they see the potential business that could be built on the domain name, although many people are buying domain names because they believe they make great investments, rather than because they hope to build a business based on their vision. Like just about every type of asset and other goods, most people will sell if the right offer comes around. This is why people engage in negotiations whether they intend to sell a particular domain name or not.

A buyer wants the best possible price and generally will not share the maximum price it can and will pay for the domain name in order to get a good price. Some corporate buyers have big budgets, but they won’t disclose who they are, since the seller would probably be less inclined to give a good deal. If the domain owner can determine who the potential buyer is and what his budget might be, he could achieve a higher sales price. Likewise, the domain owner could also realize he is wasting time with a fruitless negotiation, if the buyer is in fact a poor college student.

2) Legal leverage: Some people make offers on domain names in order to bait the domain owner into negotiations in an effort to gather evidence of a bad faith negotiation. Although a domain name would appear to be generic in nature, many companies will argue that they use the term for a brand or slogan, and therefore it’s not generic. With UDRP cases sometimes a toss-up, it makes business sense to pay $1,500 to file a UDRP rather than pay $50,000 for a domain name. If you know that this potential buyer may have a claim to your name (or has a litigious/UDRP-happy past), you can avoid negotiations.

3) Time/money wasting: With domain appraisal scams still in existence, a domain owner needs to know whether he is dealing with a serious offer or someone who is running a scam. Time and money can be saved by not replying to a domain appraisal scam email, and they are fairly simple to identify.

Ever since I added privacy to my best domain names, I haven’t received many unsolicited offers to buy them. Since a few of them are stand alone businesses, I figure if someone intends to make a strong enough offer for one, he will know they are fully developed and have advertising contact forms in plain sight. That said, I have a number of clients and friends with sizable domain portfolios, and I have been helping some do due diligence on potential buyers for a few years. This has paid off in many cases, and I think it’s important for you to investigate all potential buyers before you reply to a domain inquiry email.

Tomorrow afternoon, I will post 5 methods I use to determine who a potential buyer is.

My 2009 TRAFFIC Awards Nominations

I saw that Mike made a few nominations for the 2009 TRAFFIC Awards, which will be given out at the New York TRAFFIC conference, and I want to share a few of my nominees. This year has proven to be the most difficult one I have faced in the domain industry, and there are several individuals who stand out in my opinion and deserve recognition and praise.

BEST DEVELOPER OF THE YEAR:

Shaun Pilfold – Kelowna.com: Shaun has spent much of this year building a business on the geodomain, Kelowna.com. Instead of a standard geodomain name (like mine) with tourism information, event updates and a bit of news, Shaun has taken Kelowna.com to the next level. Shaun’s company has sunk significant resources into the business, hiring journalists, editors, and sales staff, while marketing the heck out of the business. During the Kelowna forest fires, Kelowna.com provided the best local coverage and won a lot of praise from the local people. Shaun’s company owns a plethora of great domain names, including Jobs.ca and more.

Richard Douglas – Oakville.com: Richard is one of the smartest people I know, and he has privately provided a tremendous amount of advice to me about development, SEO, marketing, hosting and more. Richard’s Oakville.com, which launched in the past year, was built on a great platform that will allow the company to scale. From geocoded directory listings to a great news distribution service, Oakville.com is quickly becoming recognized in the community. Oakville.com was also a partner of the RBC Canadian Open, a PGA event held in Oakville, and the site received recognition from the Oakville city government and local business leaders. Richard also runs the domain blog, TooManySecrets.com, which has great development insights.

DOMAIN HALL OF FAME

Mike Berkens: There is no doubt in my mind that Mike Berkens deserves to be in the Domainer Hall of Fame. Without question, Most Wanted Domains, the company Mike founded, has one of the top generic domain portfolios in the world. In addition to this, Mike’s blog, TheDomains.com, is one of the best sources of information about the domain industry, and Mike breaks down how outside factors will impact our domain investments and developed websites. Mike attends most of the domain conferences, and he is very approachable, always willing to give advice and offer honest feedback.

THE “WE GET IT” AWARD

Candy.com: This one was pretty easy. A small candy company bought Candy.com for $3,000,000 and have greatly increased their brand recognition and traffic. They went from being somewhat unknown to owning one of the best generic domain names that money could buy – and arguably the best in their industry. At every tradeshow, the Candy.com team will be instantly recognizable whether other vendors and buyers actually know them. This was a very smart strategic move.

What is a Domain Appraisal Scam?

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I have received a number of emails from readers asking about offer emails they receive that seem fishy. Many times, these offers are domain name appraisal scams. These scams come in a variety of formats, but each has the same objective – getting the domain owner to pay for a domain appraisal when he thinks a potential buyer is interested in purchasing a domain name.

Typically the email offer will be for a domain name, and the scammer will suggest getting an appraisal for the domain name. Usually the scammer will tell the domain owner he is willing to pay either the amount of the appraisal or a percentage of the appraisal, depending on the email.

The email will list a few domain appraisal websites, one of which may be either owned by the scammer or a commission is earned for appraisals. The scammer generally has a 33% chance the domain owner will choose his appraisal service (probably much more considering the price comparison of the appraisals). After the domain owner pays for the appraisal, hoping to close a deal, the scammer is never heard from again.

While these scams probably aren’t illegal, I call them scams because the emailer probably didn’t intend to buy the domain name – just to get the domain owner to buy a domain appraisal.

More info with examples can be seen on these sites:

DNForum

Namepros

Domain Name Wire