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Producers of Master Chef Smartly Acquire MasterChef.com

MasterChef TVThe British production company behind the BBC hit Master Chef has masterfully secured the rights to the domain name MasterChef.com, a show currently airing on BBC One and soon to be aired in the US on Fox. Television commercials advertising the show feature well-known Chef, Restaurateur, and Hell’s Kitchen / Kitchen Nightmares star, Gordon Ramsay.

The domain name is currently registered to stealth domain acquisition company, Tenpenny Group. Ten Penny is believed to work on behalf of large companies like Google (Lively.com registrant prior to Google) and Microsoft (H1N1Symptoms.com registrant prior to MSFT).

Television production companies and movie studios are notorious for not securing the rights to .com domain names that match the name of their shows or movies, which may either be related to the generic nature of their titles or their unwillingness to spend a lot of money on a production that could be short lived. It was smart of this company to get its .com domain name, especially when it had aspirations to become known worldwide.

Sunday Update: World Cup Edition

What an interesting week in sports for this Boston fan. First, the Celtics lost a tough game 7 of the NBA finals to the Lakers who had a great game by Ron Artest. Surprisingly, I think Artest was the best player during the Finals, and it was neat to hear about him celebrating the victory in Hollywood after the game in his full uniform.

The following morning the US soccer team faced a difficult opponent in the World Cup – referee Koman Coulibaly, who disallowed what would have been the winning goal on a phantom foul. “Sleepy Eyes,” as he is known throughout the soccer world due to his droopy eyelids, now has a website dedicated to him – KomanCoulibaly.com (not mine).

On to some Sunday updates:

  • Burbank.com is almost ready to re-launch, and I am very excited about the new site. It’s currently being tested, and I hope to have it re-launched in the next two weeks. The Scottsdale.com and Cities Planet teams have worked hard on getting the site re-launched, and they already have more advertising commitments than I was able to achieve.
  • It would be very interesting if a company like Cities Planet was able to sell advertising space on developed websites. There are companies where webmasters can submit their available space for advertisers to select, but it would be great if there was an independent company who worked on behalf of website owners to seek out advertisers. If there is a company like this (maybe I am forgetting) please let me know.
  • I’ve noticed a lot of people asking questions about .CO, the likelihood of successful investment in .CO and its impact on .Com domain names. I really think it’s premature to speculate and those who post questions like that or read responses should realize it would only be speculation. There will be plenty of people who invest a lot of money in .CO names, but it will all come down to consumer adoption, which is contingent upon business marketing. All of this is TBD.
  • Today is the last day to get the MiniSites.com Deal of the Week. There will be another deal in its place beginning sometime tomorrow morning. If you haven’t seen it yet, check it out.

Ohio Supreme Court Rules Commenter in Virginia Can Be Brought to Court in Ohio

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I read an interesting Ohio Supreme Court ruling, and I think it would behoove anyone who posts comments on Internet forums and blogs to read. In the case of Kauffman Racing Equip., L.L.C., v. Roberts, the state Supreme Court ruled that a Virginia resident, Scott Roberts, will need to respond to a court case brought against him in Ohio by Kauffman Racing Equipment (KRE), an Ohio company that does business throughout the United States.

KRE claimed that “Roberts posted numerous rancorous criticisms of KRE on various websites devoted to automobile racing equipment and related subjects.” From my review of the comments, they are similar in affect to those I see posted on domain forums and blogs about some of the domain companies with whom many of us do business. Here are a couple that were listed in the Court’s slip opinion referenced above:

  • “Now, I have and have had since the day the block was delivered, a USELESS BLOCK.   I didn’t say worthless!   I plan to get a lot of mileage out of   it[.]   And when I’m [sic] done Steve Kauffman will be able to attest to its worth.”
  • “You don’t seem to understand.   As far as Steve kauffinan [sic] is concerned the issue is resolved. * * * Again, this is not to get a resolution.   I have a much bigger and dastardly plan than that and this is the perfect place to start. * * * (LOL) * * *   Here is another good board to visit! * * * Just trying to help other potential victims.”   (Emoticons omitted.)

The crux of the case is that Scott Roberts felt the Ohio court didn’t have jurisdiction since he is not a resident of the state of Ohio. After KRE filed its case in an Ohio court in 2006, the court ruled that it didn’t have jurisdiction, and the company appealed to the Fifth District Court of Appeals, which reversed the trial court’s decision.

In it’s slip opinion issued a week ago, the Ohio Supreme Court ruled that because Roberts’ comments would cause harm to the Ohio company in the state Ohio, the case could be brought against Roberts in Ohio. I have no legal background so I won’t get into a discussion about why the court made its findings, but I do think it’s important for people in this business to take note.

If you post something defamatory or negative about a company in another state, you may not be immune from a court case in that other state, which can obviously be expensive and burdensome. People often post things rapidly out of frustration or anger, and as the saying goes, you can’t unring a bell. There’s an interesting article about the case on RCPF.org.

Stat Tracking & Traffic Analytics

It’s critical for any commercial website owner to track the site’s traffic and analytics to see how many people visit the site and how people interact with the website. There are number of stat tracking and traffic analytics companies that can help web developers, but I use just two of them for my websites, including this blog. I want to let you know what I use and why I use each.

Google Analytics is used by many websites of all sizes. One of the best things about Google Analytics is the fact that the website can coordinate with the other products in the Google business suite. It’s simple to install across a website, and it provides a ton of useful information. Website owners can see exactly how people got to a website, how the visitor navigated, length of time on a website/page, and a significant amount of other info. It’s one of the more comprehensive analytics trackers out there. The best part of course is that it’s free.

StatCounter.com allows website owners to track their stats in real time. I particularly like the fact that I can see exactly where the most recent visitors came from in chronological order. This is helpful when someone links to my website, and I can see this traffic immediately. I am able to label IP addresses so I can see who is visiting if I choose to do so, and I can also see what companies are visiting and where visitors are located. I use the upgraded option which tracks the last 10,000 visits and it only costs $49 every three months. It’s not as comprehensive as Google Analytics, but it provides accurate real time information of my website’s visitors.

On my blog where accurate stats is critical due to the advertising revenue, I use both Google Analytics and StatCounter.com. I can cross-check stats, and they are generally very close to each other, giving me a level of comfort to report accurate stats. StatCounter.com loads results very quickly and is simple to navigate. I prefer using it for my stats, and the analytics from GA supplements these numbers.

If you use different tools, which ones to you use and why?

Frank Schilling Auction: $10,050,362

Christie’s auction house in New York City held a special auction today related to a well-known domain investor: “Important Watches Featuring The Leo Collection: 31 Sophisticated Wristwatches Curated by Frank Schilling.” The auction featured a number of rare watches from watchmakers such as Patek Philippe, Rolex, Chopard, Panerai, and many others.

Today’s live and Internet auction grossed a total of $10,050,362. The highest price realized was a Patek Philippe tourbillion watch, circa 2008, which sold for $602,500. The pre-auction estimate for this watch was $500,000 – $800,000. There were a number of high quality watches that sold for less than $10,000 each.

It’s not entirely clear which watches were actually owned by Schilling, as there were a total of 387 watches included in the auction.

Domain Tools I Use Daily

There are a number of tools that I frequently use to evaluate domain sales and acquisitions. Some of them are domain-specific, but others are used to evaluate traffic and revenue potential. Here are some of the websites with tools I use just about every day.

  • FreshDrop.net – I use Fresh Drop just about every day to evaluate dropping/expiring domain names on Snapnames and Namejet. There are a whole lot of analytics you can track, including incoming links, domain age, pagerank, number of other extensions registered, and a variety of other options. Members can save filters, allowing them to use the site with more consistency and more quickly.
  • DomainTools – DomainTools is probably the “grandfather” of all domain-related tools. I use DomainTools for my Whois lookups, Whois history search, and frequently the Reverse IP search when attempting to buy domain names. I think everyone who is involved in the domain space should have a DomainTools account.
  • Google Adwords Keyword Tool – Frequently referred to simply as “GAKT,” this tool is helpful in analyzing keyword search volume as well as the cost advertisers are paying per click. There are many search options here, but I prefer to use the local exact match search.
  • Domaining.com – I don’t know if I would really call Domaining.com a tool per se, but it’s a resource I use every day to stay on top of the news in our business.