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Trade Show Update

Gift Show

This is a tradeshow update, but it’s not THE tradeshow update from Domain Fest that I plan to post tomorrow. My parents are in town for the New York International Gift Fair, which takes place a couple of times a year at the Javitz Center. How does this relate to domain names?

This afternoon while walking around the massive Javitz Center floor, I found a number of companies that sold unique dog-related products. I mentioned my Dog Walker website, and all of them said they would drop ship products for me. In addition, they could send me catalog quality photographs of their products to display on my website, and all but one would be willing to give me an opening order break (most companies require a large opening order to open an account).

Selling product (without touching it) is one other way to drive revenue, as I can sell dog bags, collars, leashes, and other things that dog walkers and owners would want. I will need to find an easy to implement e-commerce solution or contact one of the companies to see if they are able to assist with the shopping cart functionality. If that is expensive or time consuming to set-up, the incremental revenue probably wouldn’t be worth the effort.

Right now, I am looking through the show’s huge catalog, filled with a couple hundred pages of information. To me, the most valuable bit of information is contained on the category listing pages.   There are hundreds of different categories of product lines listed, and I am using this list to search for potentially valuable .com category domain names.

Although most of the categories listed (like soap and bath) are well-known, the list is a way to get fresh domain ideas. It’s also a way to see how many companies have products in these categories. If you own a category-type domain name, I recommend that you try to go to one of the industry tradeshows where you can network with people in that industry or vertical. It’s a way to learn about the industry, meet contacts, and maybe even sell a domain name.

When Using Ebay to Sell Domain Names is a Smart Move

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Ebay LogoI was once an active Ebay domain seller. This was before I knew about domain forums, and I knew relatively little about other domain sales venues such as Snapnames. I did fairly well selling inexpensive domain names on Ebay, although I haven’t done so in quite some time. I want to share one example of when using Ebay to sell domain names can be very smart.

I frequently hear about domain owners’ attempts to reach out to potential end user buyers to let them know a domain name is for sale at auction. Most of the time, the auctions are run on proprietary auction platforms managed by auction companies. In my opinion, this can be a big barrier for companies that aren’t familiar with domain auctions or the auction houses.

With tens of millions of accounts, Ebay is the most well known, and arguably most reliable online auction platform. They are trusted by buyers and sellers, and if a person hasn’t opened an account on Ebay, you can probably be sure they’ve heard of the company.

In lieu of listing a domain name for sale on a live auction, you might consider listing it on Ebay before contacting potential buyers. Buyers might trust Ebay more, and they will have more time to make a decision. I have not tried this method out yet, but I will do so and let you know how it goes.

iPad.com: New Millionaire About to be Minted Courtesy of Apple?

Apple iPadAfter considerable speculation and discussion, Steve Jobs introduced the new Apple iPad today in a press conference that received much fanfare. The iPad is a device that is a new category of computing systems that bridges the gap between the iPhone smartphone and the Macbook laptop.

If history is an indication of the current situation, Apple is going to want the iPad.com domain name, just as they own iPhone.com and iPod.com.   iPhone.com was also privately held before Apple paid a great sum of money for it, and iPod.com has been owned by Apple for quite some time (since at least 2001 according to a Whois history search).

iPad.com has been a privately owned domain name since 1997. The current registrant (Administrative Contact) is a person with a New Jersey address named Martine Bejasa. They don’t have much on the front side of the website, although it’s quite possible there is information for clients of the owner, as there is a client log in on the home page. The owners will probably get a ton of traffic, which will be expensive for server maintenance.

If I were to advise   Martine Bejasa, I would recommend selling the domain name for the million dollar plus offer that will be sure to come from Apple. The name probably can’t be monetized by the current owner enough to justify passing on an offer in this range. In addition, there is no guarantee that the iPad is going to be a huge success, just as Apple TV has not taken off. If that’s the case, the domain name will probably be worth much less than its peak value today.

Now is   the best time to sell iPad.com, and I hope the owners and Apple are able to come to terms in the best interest of both parties.

Update:

As Bill Hartzer points out in the comments below, the domain name is registered to a company called Enero 6 Corp, translated to January 6 Corp.   Apple and Jobs always seem to have announcements right around that time, so it’s conceivable that the domain name was already acquired by the company.

Adspace Conference, Sponsored by Google, Doesn’t Renew Domain Name

AdspaceThe inaugural Adspace Conference was held on April 22, 2009 at the Moscone Center in San Francisco, California in conjunction with ad:tech San Francisco. Adspace’s lead sponsor was Google, and it was billed as a “One-day event, sponsored by Google, to highlight billion-dollar ‘hidden economy’ and best practices leveraging AdSense and other networks.”

The event is still prominently mentioned on the Ad:Tech website, along with a link to its website, located at AdspaceConference.com. Unfortunately for the conference management team, the domain name was allowed to expire on 1/20/2010, and anyone who visits the website will see a Godaddy parking page.

“Contextual advertising is a $6.7 billion industry globally,” says Marc Phillips, co-director, ADSPACE, LLC. “By bringing this community of publishers and advertisers together, ADSPACE can help attendees learn how to make more money from text advertising such as Google AdSense and other affiliate advertising offers.”

Hopefully this was just an oversight rather than a reflection of the future of this conference. Unfortunately, the domain name had a private registration, so I couldn’t contact the previous owner to ask about the domain’s expiration. However, I do recommend registering a name for longer than a year or two, keeping an active credit card on file, and managing your own domain registrations.

Learning Annex Shortcut To Internet Riches Includes Domain Name Seminar

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Learning AnnexOn March 10, 2010 at New York City’s Marriott Marquis, the Learning Annex will be hosting its Internet Expo, billed as the “Shortcut To Internet Riches!” As part of the full day session, you will have a chance to learn from one of the most well known domain investors, Marc Ostrofsky,.

As you may know, Ostrofsky was one of the founders of Internet Reit, a large domain investment company in Texas. On the Expo’s page Ostrofsky session is described as follows:

The easiest way to earn a dollar online is simply buying and selling domains. And that’s exactly what Marc Ostrofsky does as the president of Internet REIT, which currently holds approximately 400,000 domains. Find out how he does it… how he sold business.com for a world record $7.5 million…and how can you do the same.

There are a total of 25 Internet experts who will be participating/leading the seminar during the day.   Topics include building a business online, growing a business online, Internet marketing, SEO strategy, the domain session, and many other topics.

The cost of a full day pass is $99.95, and it begins at 9am. I am not attending the conference, but found it interesting that the topic of domain names is being covered as an investment tool rather than as a SEO/business development strategy, which may be more appropriate.

Burbank.com Partnership Announced

In July, I blogged about the City in a Box platform offered by Fred Mercaldo and his team at Scottsdale.com. A few people asked me if I would be willing to use the platform on one of my websites. I can finally answer that question today.

One of the reasons I flew out to California for Domain Fest was to finalize a couple of deals that have been pending. I am happy to announce that one of the deals has been finalized, and I will be engaging in a marketing/content partnership with Scottsdale.com (see press release below).

Scottsdale.com is one of my favorite developed geodomain names, and I have always admired Fred Mercaldo’s team. They have a great sales staff, and they are clearly experts when it comes to geodomain development and monetization. I am very lucky to be able to work with them on one of my more valuable domain assets.

I’ve known Fred since the Geodomain Expo in Chicago, and I am excited to be working with him on this project.

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Silver Internet Ventures, LLC Announces Partnership with Scottsdale.com, LLC

Companies agree to marketing, advertising, and content distribution partnership for Burbank.com using City in a Box platform

SANTA MONICA, CA (January 26, 2010) – Silver Internet Ventures, LLC and Scottsdale.com, LLC announce a marketing, advertising, and content distribution partnership on Burbank.com, a domain name owned and operated by Silver Internet Ventures. The new website will be built on Scottsdale.com’s proprietary City in a Box platform, and the sales and marketing team at Scottsdale.com will manage sales and content on the website.

“In the year and a half the company has owned Burbank.com, traffic has grown from a few hundred visitors a month to several thousand,” said Elliot J. Silver of Silver Internet Ventures. “As a result of living across the country, it’s been difficult to manage content and ad sales. The Scottsdale.com team has a great sales staff, and they will serve the Burbank market in ways I can’t. This partnership is something I am excited about, and I look forward to working with the Scottsdale.com team.”

“We are very excited to take on the Burbank.com project.   Personally, I have spent a significant amount of time there over the years, and have a pretty good feel about the city and what it has to offer. Billed as the “Media Capital of the World”, it truly is a hub of the entertainment industry, but it is neighborhoods too, and home to over 100,000 PLUS people,” said Fred Mercaldo, of Scottsdale.com.   “We are pleased to be Elliot’s choice to both develop and monetize his Burbank.com asset, and we will exceed his expectations!”

Mercaldo continued, “we will do our best to make Burbank.com a resource that the locals will come to rely on, along with providing visitors a robust site for planning their studio and entertainment industry visits.   Our ‘City In A Box’ software solution is a perfect fit for this site, and we will be announcing a major initiative within the week that will detail our aggressive growth plans for over 30 GeoDomain markets in the US.   Examples of our software can be reviewed at sites such as Palermo.com, Chandler.com, Sunnyvale.com, and more.”

The new Burbank.com website will be launched by April 15, 2010. Companies who are interested in advertising on the new website should email the sales team at sales@burbank.com. A representative will contact you shortly.

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