I just received an email from Francois Carrillo, owner of the popular Domaining.com domain news aggregator, announcing that the Domaining.com daily newsletter will no longer be available for free to everyone. The email is below:
“From now only members having minimum a “Trader” membership could receive the daily Domaining.com newsletter.
A lot of our members already meet this requirement, it’s time for you to upgrade your membership.
And this way can participate in the 24H “no reserve” daily auctions website we are about to launch. It should be crazy!“
I intend to sign up for the $10 lifetime “Trader” membership because I value the morning newsletter. I am not sure if there are other ways to achieve “Trader” membership status, but it’s not expensive for the value I receive.
I don’t love this idea from a business perspective because I believe that many people will not pay for this service and the newsletter readership may suffer. As a result, when I advertise articles and/or domain names for sale, the newsletter may reach less people than when it was free, decreasing my marketing cost effectiveness.
As discussed many times before, Carrillo has every right to make any business decision necessary to keep his business viable. However, I think it would be far more effective to actively promote a free newsletter to domain investors and simply make up for any lost revenue on sponsored advertisements, which will be more valuable if there are more readers.