Great Domains Results: Bier.DE Sold for 149,000 EUR (Updated)

The Great Domains monthly auction hosted by Sedo ended this afternoon. Bier.DE sold for 149,000 EUR, which is approximately $161,000 USD at today’s exchange rate. In addition to this sale, 5 other domain names sold for five figures each, with the $18,500 sale of KTG and the $15,000 sale of Louise.com also leading the pack. A total of 24 domain names were sold in this month’s auction.

Once the sale of Bier.DE closes, it will rank as the second largest .DE sale in the last 5 years, according to NameBio. Kaffee.DE sold for $237,474 in 2017. This sale will also rank as the second largest public ccTLD sale of the year, behind the sale of Free.co.uk, which sold for $205,000 last month (per DNJournal).

Plains.com Sold for $115,000 via Sedo

Sedo Sr. Broker Dave Evanson announced that he successfully brokered the sale of Plains.com for $115,000. The sale was announced by Dave this morning on Twitter:

GoogleMeet.com Sells for $1,950 After Google Meet Rebrand


GoogleMeet.com appears to have expired at the end of January, and the domain name made it through the deletion process. The domain name was then caught by drop catching auction platform DropCatch.com, and GoogleMeet.com was sold for $1,950 on Friday. The sale was confirmed and archived in NameBio, and it was shared on Twitter:

My.Life Sold by Donuts for $175,000 (Updated)

This morning, Donuts reported the sale of My.Life for $175,000 via its Premium Domains Twitter account:

My.Life was a registry reserve domain name that was sold directly by Donuts, the company that operates the .Life extension.

Winemaker.com Sold for $100,000

Winemaker.com has sold for $100,000, I learned late last week. The domain name was sold by NetIncome Ventures, the domain investment firm operated by industry veteran Garry Chernoff. Uniregistry broker Tom Aughton helped close the all-cash deal.

Because of GDPR, I am unable to see who acquired the domain name. Whois records show the new registrant appears to be based in Zurich, Switzerland. The name servers are currently set to default Uniregistry name servers, so more information about the buyer is not known. The Winemaker.com landing page has a “coming soon” message within the top header.

With Installments on DAN, Pricing is Critical

When I set my prices for domain names I am looking to sell, it is more of an art than a science. There are a number of considerations I balance to set prices on my domain names. Here are some of the factors that I consider as I am setting prices:

  • Purchase price
  • Comparable sales
  • Comparable domain names for sale
  • Market conditions
  • My business conditions
  • GoDaddy appraisal on listings that will show the appraised value
  • Gut feel

After evaluating all of these factors – some more than others, I set the price for each domain name. Most of these factors are considered very rapidly, and I often defer to gut feel above all else, thinking, what can I imagine an end user paying to buy this domain name in a reasonable amount of time?