My.Life Sold by Donuts for $175,000 (Updated)

This morning, Donuts reported the sale of My.Life for $175,000 via its Premium Domains Twitter account:

My.Life was a registry reserve domain name that was sold directly by Donuts, the company that operates the .Life extension.

According to Whois records, the domain name is now registered to Meredith Corporation, a publicly held media and marketing services company. My.Life does not currently resolve to an active website, so it is unclear how Meredith Corporation will use the domain name.

After seeing the tweet, I reached out to Matt Overman, Senior VP of Sales at Donuts to get more information about the sale. Matt told me the buyer is paying the purchase price in two installments. $100,000 was paid (in cash) already, and the final $75,000 payment is due at the end of the year. Notably, the domain name is registered at MarkMonitor, but I presume the registry has a mechanism to claw back the domain name should the final payment not be made for some reason.

Ron Jackson will need to wait until the final payment is made to add it to the DNJournal year to date sales report. If it were added now, it would be one of the ten largest publicly reported domain name sales of the year. It would also rank as the second largest new gTLD domain name sale of the year, behind Shopify’s $200,000 acquisition of Shop.App. It will also be the largest .Life sale, according to NameBio, ahead of the $25,000 sale of All.Life.

Update: An industry colleague noticed that additional domain names were also registered to MarkMonitor on the same date as My.Life. I reached out to Donuts and learned that 3 additional domain names were given to the buyer, but Donuts valued them at a very small fraction of the value of My.Life. I was told, “In closing the deal, we included Students.Life, MyExercise.Life, and Teacher.Life for free, each of which were available at either standard price or in the lowest .life premium tier.”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I think it is a superb name, one of the best across the dot combinations.

    Probably appropriate to give credit that the probable sale was first sniffed out by NamePros member New.Life and many of us discussed it the past number of days, although only got the confirmation and price this morning, as you mention.
    My article on the sale, after Premium.Domains gave me a DM this morning confirming price after I had reached out to them last week is at

    Thanks for information on the two payments, that I had not known about. As you say, complications DNJournal reporting.


  2. Surprised by how much these ngtld names are selling for. I guess they’re not new anymore, but that’s how we identify them.

  3. Congrats to the seller and buyer. This is why I was so surprised at the money some new TLD operators were throwing at domain names in new TLD auctions

  4. This is why I was so surprised at the money some new TLD operators were throwing at domain names in new TLD auctions

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