Super.com Announces New $50 Million Investment Fund

Elliot Silver
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Shortly after the $1.2 million sale of Super.com at the NamesCon auction, I asked readers if they thought this would be the largest publicly reported domain name sale of 2018. We are coming up to the end of the year, and Super.com is the second largest sale of the year, behind the $3.5 million sale of Ice.com.

If you were not aware, Super.com has been turned into a “publishing, funding and game platform for developers and gamers.” This past week, Super.com announced a $50 million investment fund. The news was shared on Twitter by domain broker Kate Buckley:

On the Super.com website, the company shares more information about its $50 million Super! Fund initiative:

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View Glass Gets More Funding and Gets View.com

Elliot Silver
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Early this morning, Bloomberg reported that View, Inc., a maker of smart glass had received $1.1 billion in funding from the SoftBank Vision Fund. Prior to this announcement, Bloomberg reports, the company had received “about $800 million” in funding from other investors.

The news about this recent round of funding was tweeted out by Techmeme this evening:

I visited View.com to see if that is the domain name the company is using, and I saw a 404 error:

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User Engage Acquires User.com and Rebrands as User

Elliot Silver
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Earlier this morning, I reported the $150,000 sale of User.com, a domain name that was brokered by Dave Evanson at Sedo. It is now clear who acquired User.com and why.

User Engage, “a full-stack marketing automation platform that helps businesses from around the world grow faster,” bought User.com and rebranded itself as User. The company tweeted the news about rebranding a few hours ago:

I looked at CrunchBase this afternoon to learn a bit more about User, and I saw

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Pitch.com Acquired “to take on Powerpoint”

Elliot Silver
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In a tweet in late September, Andrew Rosener mentioned that the Pitch.com domain name had apparently been sold over the Summer:

Sedo broker Dave Evanson responded to Andrew’s tweet to confirm that the domain name was sold for an undisclosed price:

I reached out to Dave this morning, and he

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WW.com: Weight Watchers Rebrands as WW

Elliot Silver
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In July of this year, I reported that the WW.com domain name appears to have sold. WW.com previously sold in 2014 for an undisclosed price. Although the Whois record was private and the domain name did not resolve in July, I speculated that Weight Watchers may have acquired the domain name. In addition to the fact that Weight Watchers’ initials are “WW,” the domain name transferred to corporate brand protection registrar SafeNames, where Weight Watchers registers its domain names.

Last week, I updated the article I wrote because WW.com started forwarding to WeightWatchers.com. Although the Whois record remains private, it could be assumed that Weight Watchers acquired the domain name because it wouldn’t make sense for anyone else to forward the domain name.

This morning, it was reported that Weight Watchers is rebranding as WW. According to an article published this morning on CNN Money, “Weight Watchers really wants to let you know that it’s not just a diet company — so much so that it’s changing its name to WW.” Smartly, the company bought the matching WW.com in advance of the rebranding.

Since noticing the changes to WW.com, I periodically

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Apple Marketing New iPhones on a .Apple Domain Name

Elliot Silver
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Apple is now using its .Apple domain name extension in a meaningful way.

According to an article written by Benjamin Mayo in 9to5Mac, Apple is using Experience.Apple as a marketing tool for its new line of iPhones, the iPhone XS and iPhone XS Max. From the article:

“Apple is using its own top-level domain in a major way for the first time. Visit http://experience.apple/iphone/ on a mobile device to see the new microsite for iPhone XS and iPhone XS Max.”

A Google search for “site:.Apple” shows just two other .Apple domain names indexed: Newsroom.Apple and Nic.Apple. The newsroom url forwards to a page within Apple.com, and it is primarily used as a link sharing url. The Nic url also forwards to a page within Apple’s .com website that discusses the .Apple TLD policies.

Surprisingly, the company

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