User Engage Acquires User.com and Rebrands as User

Elliot Silver
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Earlier this morning, I reported the $150,000 sale of User.com, a domain name that was brokered by Dave Evanson at Sedo. It is now clear who acquired User.com and why.

User Engage, “a full-stack marketing automation platform that helps businesses from around the world grow faster,” bought User.com and rebranded itself as User. The company tweeted the news about rebranding a few hours ago:

I looked at CrunchBase this afternoon to learn a bit more about User, and I saw

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Pitch.com Acquired “to take on Powerpoint”

Elliot Silver
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In a tweet in late September, Andrew Rosener mentioned that the Pitch.com domain name had apparently been sold over the Summer:

Sedo broker Dave Evanson responded to Andrew’s tweet to confirm that the domain name was sold for an undisclosed price:

I reached out to Dave this morning, and he

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WW.com: Weight Watchers Rebrands as WW

Elliot Silver
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In July of this year, I reported that the WW.com domain name appears to have sold. WW.com previously sold in 2014 for an undisclosed price. Although the Whois record was private and the domain name did not resolve in July, I speculated that Weight Watchers may have acquired the domain name. In addition to the fact that Weight Watchers’ initials are “WW,” the domain name transferred to corporate brand protection registrar SafeNames, where Weight Watchers registers its domain names.

Last week, I updated the article I wrote because WW.com started forwarding to WeightWatchers.com. Although the Whois record remains private, it could be assumed that Weight Watchers acquired the domain name because it wouldn’t make sense for anyone else to forward the domain name.

This morning, it was reported that Weight Watchers is rebranding as WW. According to an article published this morning on CNN Money, “Weight Watchers really wants to let you know that it’s not just a diet company — so much so that it’s changing its name to WW.” Smartly, the company bought the matching WW.com in advance of the rebranding.

Since noticing the changes to WW.com, I periodically

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Apple Marketing New iPhones on a .Apple Domain Name

Elliot Silver
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Apple is now using its .Apple domain name extension in a meaningful way.

According to an article written by Benjamin Mayo in 9to5Mac, Apple is using Experience.Apple as a marketing tool for its new line of iPhones, the iPhone XS and iPhone XS Max. From the article:

“Apple is using its own top-level domain in a major way for the first time. Visit http://experience.apple/iphone/ on a mobile device to see the new microsite for iPhone XS and iPhone XS Max.”

A Google search for “site:.Apple” shows just two other .Apple domain names indexed: Newsroom.Apple and Nic.Apple. The newsroom url forwards to a page within Apple.com, and it is primarily used as a link sharing url. The Nic url also forwards to a page within Apple’s .com website that discusses the .Apple TLD policies.

Surprisingly, the company

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Top .com Branded Companies on the 2018 Inc. 5000 List

Elliot Silver
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The 2018 Inc. 5000 list of the fastest growing companies in the US was recently published. I noticed two domain industry companies that made this year’s list. The .Club Registry reported revenue growth of 419 percent and 2017 revenue of $7.2 million. Namecheap reported 78% revenue growth and 2017 revenue of $109.1 million. Kudos to these two companies.

While looking through the list, I saw quite a few companies that use their .com domain name in the branding. I thought I would highlight some of my favorite .com branded companies from the 2018 Inc. 5000 list:

  • Scientist.com
  • Calm.com
  • Lob.com
  • HealthCare.com
  • Reverb.com
  • Signs.com
  • RealEstateInvestor.com
  • Forever.com
  • Cabinets.com
  • AustinRealEstate.com
  • Jane.com
  • Confirmation.com
  • ClassicCars.com

There were quite a few companies (57 in total) that use .com in their branding.

Beyond .com branding, there were

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Even.com and Even Financial Branding Confusion

Elliot Silver
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1

Take a quick look at Even.com and then take a quick look at EvenFinancial.com. Both businesses have blue logos and both companies look like they are in the financial services sector. Making it even (pun intended) more confusing is that both logos simply say “Even.”

Both companies are well funded. According to Crunchbase, Even.com has raised $52 million in funding. Also according to Crunchbase, Even Financial has raised $27.9 million in funding.

Here are excerpts from Crunchbase about these two companies – see if you can tell which one is which:

“an NYC based fintech company focused on evolving how financial institutions connect with consumers and provide them the best product recommendations at the right moment, facilitating an on-demand and personalized customer acquisition experience across the entire financial services ecosystem.”

“a technology company building a new type of financial institution: one that automatically manages your money for you. “

The first one was from the Even Financial profile and the second one was from the Even.com profile.

When I did a Google search

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