Earlier this morning, I reported the $150,000 sale of User.com, a domain name that was brokered by Dave Evanson at Sedo. It is now clear who acquired User.com and why.
User Engage, “a full-stack marketing automation platform that helps businesses from around the world grow faster,” bought User.com and rebranded itself as User. The company tweeted the news about rebranding a few hours ago:
— User (@userengage_com) October 29, 2018
I looked at CrunchBase this afternoon to learn a bit more about User, and I saw that the company had reportedly raised $500,000 in funding since it was founded in 2015. Apparently, this profile was not up to date, as the company recently announced a new round of funding totaling $2.7 million:
— User (@userengage_com) October 17, 2018
User is a neat rebrand, and getting the exact match User.com domain name will be helpful in those efforts. Having a bit more of a generic branding should be helpful to the company as it grows and expands its offerings.
User.com was a nice buy at $150,000.