User Engage Acquires User.com and Rebrands as User

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Earlier this morning, I reported the $150,000 sale of User.com, a domain name that was brokered by Dave Evanson at Sedo. It is now clear who acquired User.com and why.

User Engage, “a full-stack marketing automation platform that helps businesses from around the world grow faster,” bought User.com and rebranded itself as User. The company tweeted the news about rebranding a few hours ago:

I looked at CrunchBase this afternoon to learn a bit more about User, and I saw that the company had reportedly raised $500,000 in funding since it was founded in 2015. Apparently, this profile was not up to date, as the company recently announced a new round of funding totaling $2.7 million:

User is a neat rebrand, and getting the exact match User.com domain name will be helpful in those efforts. Having a bit more of a generic branding should be helpful to the company as it grows and expands its offerings.

User.com was a nice buy at $150,000.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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4 COMMENTS

  1. Another nice deal for buyer.Domainers should understand once its sold its sold.You pay the sedo broker and left with how much.Why dont they aim for more knowing they would get more in commission if sold higher.This is why i refused to list my names when contacted for their so called sedo Great auctions as i told them,I want more for my names.Kind of name I dont need a broker anyway.Sellers should realize that sedo just wants to sell more quantity of quality names and the low prices is just to sell fast .I dont need a sedo broker who cant work more and think lowest 6 figures is all there is when they can aim for even mid 6 figures.

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