Shortly after the $1.2 million sale of Super.com at the NamesCon auction, I asked readers if they thought this would be the largest publicly reported domain name sale of 2018. We are coming up to the end of the year, and Super.com is the second largest sale of the year, behind the $3.5 million sale of Ice.com.
If you were not aware, Super.com has been turned into a “publishing, funding and game platform for developers and gamers.” This past week, Super.com announced a $50 million investment fund. The news was shared on Twitter by domain broker Kate Buckley:
Launch like you mean business: https://t.co/5yEOS6JCzJ sold for $1.2M earlier this year; now the UK-based firm branded as https://t.co/5yEOS6JCzJ launches new $50M fund. https://t.co/WaVfeU88Qe #branding #domains #growthhack
— Kate Buckley (@katebuckley1) November 28, 2018
On the Super.com website, the company shares more information about its $50 million Super! Fund initiative:
“Here’s the deal: we want to invest in the development of ambitious games. Our mission is to turn your creativity into a business that will develop and grow. Your studio will remain completely independent. And you won’t have to sell your soul to the devil.”
A $50 million investment fund is ambitious, but some people might also say that spending $1.2 million on the brand match domain name is quite ambitious in and of itself!