Several years ago, Mode made an important domain name acquisition. The company had been using ModeAnalytics.com, and it acquired the brand matching Mode.com domain name. I had been a bidder in the asset auction that was the precursor to the sale. When I saw it was later being represented by Joe Uddeme, I kept in touch with him about the name as it was being marketed.
Not surprisingly, Joe successfully brokered the sale of Mode.com. I believe I already knew that. What I did not know is how much the company paid to acquire Mode.com.



