Yesterday, TechCrunch published an article about Zoe, a startup that recently raised $15 million in additional funding. To date, Zoe has raised $118 million in funding. Notably, this startup uses the brand matching Zoe.com domain name for its website.
In looking at some internal pages on Zoe.com, I was able to see the company got its start on the off-brand JoinZoe.com domain name. Wisely, JoinZoe.com now forwards to Zoe.com.
I would imagine the average sell through rate (STR) for most domain investors is below 3%. If you have a domain portfolio with 1,000 domain names, that would amount to 30 domain name sales per year. If the rate is much higher, I think it probably means the seller’s prices are too low. The trouble with this, in my opinion, is the difficulty in replacing these assets once sold.
Mike Cyger posted a poll on X asking people if they have self-doubt about their domain investing strategy and tactics:
Do you ever have self-doubt about your domain investing strategy and tactics?
— Michael Cyger (@MichaelCyger) July 30, 2024
ASAP.com and related domain names are coming up for sale in a bankruptcy auction. These domain names are owned by a food prep and delivery service called ASAP, which was previously known as Waitr Holdings. The company filed for Chapter 7 bankruptcy in April, according to Nation’s Restaurant News.
The online bankruptcy auction is being managed by Heritage Global Partners. In addition to the ASAP.com domain name and an assortment of intellectual property, other domain names being auctioned include AlcoholASAP.com, BiteSquad.com, ASAPLiquor.com, ASAPPot.com, EATAsap.com, MarijuanaASAP.com, LiquorASAP.com, MunchiesASAP.com, and quite a few others.
In a sales negotiation for my higher value domain names, I am frequently asked something along the lines of this: “If the domain name is so valuable, why is it still for sale?” The implication is that my domain name hasn’t sold because it is overpriced.
This is a simplistic way to look at it, but it makes sense that this would cross a buyer’s mind. Despite the fact that domain names have had commercial value for 30 years, people are still woefully uneducated about them. It is also a common response tactic to try and get the seller to come off the asking price.
There are few things more disconcerting than knowing someone is attempting to do something with one of my domain names without permission. That’s how I feel when I receive an unexpected email from GoDaddy with the subject, “Here’s your one-time-use support PIN.”
Someone (privately) on X mentioned this feeling when receiving this email, and I can relate. I receive these emails once or twice a year. From what I understand, these emails are generated when someone calls GoDaddy support about a particular domain name and can’t get access to the account / domain name management. GoDaddy will send a pin code to the email address on file. I have been told it’s generally people who call in and are mistaken about a domain name they think they own which I actually own. Perhaps they have a different extension or previously owned the domain name.
In a blog post published this morning, Efty announced its Efty Pay platform was launched today. The domain sales payment platform is launching in gradual steps, and the platform is now available for Efty subscribers to test drive with imported leads closing at a 3.5% introductory commission rate.
In its introductory blog post, Efty also shared the roadmap it intends to use in becoming a full-fledged transactional platform. In the future, domain name sellers will be able to list their domain names on Efty landers, and buyers will be able to purchase the domain name without leaving the Efty ecosystem. They will be able to list their domain names for sale in multiple currencies, be able to negotiate with buyers through the platform, and offer different payment plan options.
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