The domain industry is made up of a diverse group of people with vastly different backgrounds. I’ve always found it interesting hearing about how domain investors became familiar with domain names and ultimately decided to invest some (or all) of their money in these virtual assets. Today we learn about how Andrew Allemann, editor of Domain Name Wire, became interested in the domain industry.
“I started registering domain names in 1997 when I was in college. At first it had nothing to do with domains: domains were just a means to an end to create web sites. But as I created my first web site I realized their was a lot of value in the domains themselves. I got addicted when I sold my first domain name on eBay. I would track expired domain lists and look for good domains to register (back then you could get good expired domains even days after the domains expired). The only problem was that domains were $70 to register, and that’s a lot of beer money. I didn’t register nearly as many domains as I should have.
I still remember getting all of those paper registration notices in the mail from Network Solutions for each domain I registered. My roommates thought I was crazy. I also remember when registration became deregulated. Dotster was offering domains for something like $15, and I went crazy. I was one of their first dozen customers — I think my order number was 19 or something like that.”
Domain Beginnings: Andrew Allemann
Domain Beginnings: How I Started Investing in Domains
The domain industry is made up of a diverse group of people with vastly different backgrounds. I’ve always found it interesting hearing about how domain investors became familiar with domain names and ultimately decided to invest some (or all) of their money in these virtual assets. Beginning today with my domain beginning, I will be posting stories from industry veterans, so you can learn how they became involved in the domain industry.
When I was in graduate school studying direct marketing at NYU, I wanted to earn some extra money – New York City is very expensive! One week, a family friend was contracted to clean the theatre curtains in the Empire State Building, and since I lived next door, he asked for my help. For 3 days, we cleaned the curtains, and I got some sage advice from him, an entrepreneur who has built a very successful business in California.
I was told I should find some type of unique product to sell online – maybe using a venue like Ebay. Since my apartment was small, the product would have to be compact, so the inventory didn’t take up too much space. I spent a few days looking on Ebay for products that were selling, and I saw that some domain names sold for hundreds of dollars. I looked into this some more, and I found unregistered names that looked similar to ones that were commanding big bucks.
After a few hours, I made my first purchase at Network Solutions. It was something related to the legal field, and I remember that it had a hyphen. I still have the receipt packed away somewhere, but I forgot what the name was. I do remember that I tried to sell it a couple of days later for a few hundred dollars to no avail. I eventually broke even on the name and found Godaddy, where I could buy names for much less.
I spent the next several months buying and selling domain names on Ebay, reinvesting almost all of my profits along the way. I continued to learn about what makes a good domain name, and had some good luck along the way.
LifeInsurancePolicies.com Nets $15k for ICA
An anonymous donor auctioned the domain name LifeInsurancePolicies.com at the TRAFFIC auction, netting $15,000 for the Internet Commerce Association. I didn’t notice this auction benefitted the ICA until this morning, and I wanted to make sure others know about it. Among other things, the ICA is currently assisting domain owners in reversing the Kentucky gambling domain decision.
The domain name VYK.com, which sold for $8,000, was also a donation to the ICA.
Domain Legal Advice
“I’m not a doctor, but I did stay at a Holiday Inn Express last night.” I admit it, I still get a kick out of those commercials. Even when they aren’t on television, I am reminded of them when I visit the legal section of some domain forums. Not only do many people ask some serious legal questions, but I’ve seen some misinformed answers. For people who rely on the advice of non-lawyers, I think you really need to take the answers with a grain of salt.
Don’t get me wrong – there are many smart people who want to help out and give advice to a legal question, especially when a large company threatens a small company who has rights to a domain name. However, unless the question is answered by an attorney who specializes in IP law, and more specificially, has experience in domain-related matters, I think those who are watching the answers need to be cautious.
Although I try to give a conservative opinion when pressed, I really try to advise people to seek the opinion of an attorney when it comes to domain legal matters. Even a response that may seem benign could cause damage to a person’s case or legal standing. While there are always obvious answers, it’s best to turn to a lawyer for legal advice.
Since I’ve been asked this question many times, here are a few lawyers who I’ve met and/or worked with in the past for various legal matters:
John Berryhill
Brett Lewis
Ari Goldberger
Stevan Lieberman
Steve Sturgeon
Howard Neu#mce_temp_url#
Moniker Still Top Live Auction House
I read Mike’s post this afternoon, and it hit home because I made some comments about Moniker’s position as live auction leader. Before the final lists and reserve prices were released, I said I think the multi-auction format “is going to change the landscape of the live domain auction industry as upstarts try to dethrone the industry leader. This can only bring good things for domain buyers and sellers.” I didn’t root against them nor did I hope to see them fail, as some others might have done on various domain forums (I know Mike isn’t referring to me, but I wanted to clarify).
I think Monte and his team at Moniker did a tremendous job of bringing great names to auction at great prices. I think the competition brought the best out in everyone, and we saw some strength during difficult times. Moniker’s auction helped allay some personal worries about the state of the domain industry, and they helped bring liquidity to the domain market – you can’t really pay your hosting and other bills with domain names. The auctioneer was great, and he kept things moving, which is important with an auction with many lots.
When the multi-auction format was announced, I also wrote that I thought “a new industry auction leader (would be) anointed.” While Rick did have a strong first showing, Moniker had a much better result than I expected. Yom Kippur is just around the corner – mea culpa. I apologize for doubting Moniker, and I also congratulate them, Rick Latona, and Aftermarket.com for their successes last week in New York.
Competition usually brings out the best in everyone. I believe all of the auctions achieved their main goals and were successful. I credit much of this to the determination of the 3 auction houses to bringing the best domain names at the best prices to market. Moniker still reigns as the leading live domain auction, and I can only hope the competition will help bring continued liquidity to the domain marketplace.
Will Newly Passed Legislation Impact Domain Owners?
I don’t have a legal background, but I was just sent a link to some legislation that was just passed by US Senate. The Act, known as the “Prioritizing Resources and Organization for Intellectual Property Act of 2008” creates a Cabinet-level position called the Intellectual Property Enforcement Coordinator.
Recently, some companies have gone after trademark domain names by citing violations of copyright acts in lieu of the Lanham Act, which specifically covers domain names. This Act will allow the US Justice Department to file lawsuits against people who violate copyrights on behalf of the copyright holders. Could this could be dangerous for domain owners whose names could potentially be considered copyright violations?



