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WeddingChannel.com – Smart Interactive Marketers

Elliot Silver
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WeddingChannel.com is a company that uses generic domain names to its advantage. When you take the term “Wedding Channel” at face value, it doesn’t really mean much in terms an interactive company. My first thought would be that “Wedding Channel” is a television channel with shows focusing on the planning and execution of a wedding. Well, WeddingChannel.com is actually one of the largest online wedding resources.

In my opinion, the bread and butter of WeddingChannel.com is its wedding registry. Couples are able to sign up on WeddingChannel.com and link wedding registries from stores such as Bloomingdales, Tiffany’s, Macy’s, Crate & Barrel, Pottery Barn….etc. Guests are able to learn more about the couple, sign a guest book, see event details, and of course, they can purchase wedding presents from various registries all online. Because couples know that most guests will search for them on WeddingChannel.com, they sign up.

One reason for the success of WeddingChannel.com is that they own a ton of awesome generic domain names that all forward to the WeddingChannel.com website. If a person enters one of the company’s names, they will automatically land on WeddingChannel.com, where they are able to find what they need. Some examples of fantastic domain names owned by WeddingChannel.com include:

WeddingRegistry.com
BridalRegistry.com
BridalGowns.com
WeddingPlanner.com
Weding.com (They even own a high value typo!)

This shows that WeddingChannel.com “gets” domain names and uses them to promote their business. Some people don’t get this. They choose not to buy a generic name because they claim it will water down their brand. I think that’s crazy, because as long as they forward the traffic to their main site, the visitor will hardly notice.

Anyone who types in WeddingRegistry.com is looking to find (or create) a wedding registry. Instead of having to pay per click on someone else’s domain name, WeddingChannel.com OWNS ALL OF THIS TRAFFIC! If a person is searching for a wedding registry and they directly navigate to WeddingRegistry.com, Voila – they will find what they need at WeddingChannel.com.

BritishNews.com – Great Name, Good Price

Elliot Silver
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I do quite a bit of research on domain names, and occasionally, I will find a great domain name for sale that is either more than I can afford or isn’t in a vertical of mine. I saw a great name on BuyDomains.com the other day, and since it doesn’t really fit in to my portfolio, I figured I would mention the name here.

The regular price on BritishNews.com is very reasonable for a name of this caliber. If you are interested in adding it to your portfolio, let me know and I will put you in touch with my contact who I have done a lot of business with over there.

NameMedia, Inc. Files for IPO

Elliot Silver
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Heary congratulations to the folks at NameMedia, who according to Reuters  and a post on DomainNameNews.com  filed with US regulators to raise up to $172.5 million in an IPO.   The company plans to list its shares on the Nasdaq market under the highly appropriate ticker symbol “NAME.”

This comes on the heels of great growth in the domain space.   Some of NameMedia’s better known properties include Afternic, BuyDomains, and Smart Name among others.    The company also recently announced strategic partnerships with leading  companies such as Network Solutions and Register.com.

And also, courtesy of Sahar’s Blog, the filing can be found here:

Ad:Tech – New York

Elliot Silver
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I will be attending the Ad:Tech show in New York on Monday.   If anyone is interested in meeting up, drop me a line.   There will be over 300 exhibitors in attendance, and I think this will be a good opportunity to make new contacts in the interactive marketing space.   Some of the companies I am looking forward to meeting with include:

Also, if your company is exhibiting, and you believe I need to see what you have to offer drop me a note.   Right now, I am looking to work with companies who have relationships with product manufacturers and offer a customizable web template with a strong revenue share.   I have domain names in the electronics sector, health industry, and consumer goods business.

Bullish on Domain Names

Elliot Silver
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5 Reasons the Domain Name Bull Market Will Continue

Andrew Alleman at Domain Name Wire gives 5 reasons + a bonus reason why the domain bull market will continue.   I am in agreement with him on this.   There has never been a better time to own  a generic domain name.

I would add two more reasons to Andrew’s list:

– Domain names are used by people in all corners of the world.   They criss cross socio-economic distinctions, race, religion…etc.   Everybody who wants to create a message that can be seen throughout the world needs a domain name.

– Compared to bricks and mortar retail locations, there is much less overhead with domain names.

StatCounter.com – Good Stat Tracking Resource

Elliot Silver
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On a few of my domain names, I use StatCounter.com to track information about my visitors.   If I know how visitors find my domain name, what links they click on while there, and how long they view a particular topic, I can optimize my websites to fulfill their needs.   I would recommend this website for stat tracking.   According to the site, StatCounter.com is:

“A free yet reliable invisible web tracker<, highly configurable hit counter and real-time detailed web stats.”

With StatCounter.com, I have access to the following  information about visitors to my websites:

– Popular Pages
– Entry Pages
– Exit Pages
– Came From
– Keyword Analysis
– Recent Keyword Activity
– Recent Came From
– Visitor Paths
– Visit Length
– Returning Visits
– Recent Visitor Activity
– Country/State/City/ISP

I would recommend this site to people who don’t have access to this information from their own servers.   There is no cost for smaller accounts (up to 500 log quota), and there are upgrade opportunities depending on the size of the file you want.   Oh… I am not a paid endorser either – I just like the information they provide.

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