One year ago today, I was working as a Direct Marketing Manager at AIG in the Domestic Brokerage Group, while managing my domain investment business in the evening. I had a great job where I learned quite a bit about direct marketing, but my heart wasn’t into what I was doing. I wanted to pursue my domain investment business full time, and I wasn’t my happy self.
A little over a month later, on October 17, 2007, I tendered my resignation. On that day in October, AIG stock closed at $65.80/share on the New York Stock Exchange – which was up from the $49/share range it had been a few months before, during the tumultous times when AIG was being investigated by New York AG Eliot Spitzer. People believed that the company was strong and getting stronger. The investigation had made AIG more of a transparent company, which was good for everyone – so they thought and said.
Thankfully, I made what turned out to be a smart decision when I resigned. With the current fate of AIG still unknown (and some even suggesting they may face failure tomorrow), I am very thankful to have had the great opportunity to work for AIG for 2 and a half years, but I am even more thankful to have left. I am still feeling the pain of the plummeting stock price as I hold some shares, but I am not worried about losing my job. I feel badly for my colleagues at AIG, some who spent tens of years at the company.
I think Americans and corporate America became greedy these last few years. With banks and financial instutions giving loans and credit lines to anyone with a pulse, many Americans took advantage of this and now can hardly afford the overpriced homes where they live. “Bigger is better” is certainly the motto of many who bought the biggest homes and cars they couldn’t afford. “Real estate never loses value” is another mantra that people had in their heads when signing huge mortgage papers that ballooned in a couple years and required little money down. Financial instutions aren’t being reimbursed for these ugly mortgages, loans and lines of credit, and they too are now suffering.
Even those smart enough to not mortgage themselves to the hilt or put themselves in debt are facing problems or will face problems. The Federal Reserve will probably deflate the value of the dollar by helping to bail these companies out, or the federal government will raise taxes, impacting those who are doing well financially because they were smart.
All in all, this is a pretty bad day for everyone, but I am just glad I made the decision I did almost a year ago.
Steps to a Quick and Easy Geodomain Geosite
Full-scale development like PalmSprings.com or PigeonForge.com can be very rewarding, but it is also time consuming. These are full businesses, and they should be treated like full businesses with developers, marketing specialists, sales staff and office staff – either on the payroll or in a freelance position depending on the website and management company. These sites are difficult to develop and grow, but they are certainly rewarding once the strong foundation is built.
Some people don’t want to have those responsibilities even though they have good domain names, and there are opportunities for geodomain development on a smaller scale. If you have a strong geodomain name (.com, .net, .info…etc) but an actual city name, I would like to recommend a few steps to launching a scaled down version of a geowebsite that will have less upfront costs, and it will be similar to what I did for Secaucus.com – which I continue to build out every day.
1) Do keyword research to see what people are looking for in the city (directions, weather, hotels, restaurants, homes…etc)
2) Contact a domain development service, find a nice free template, or create your own design template
3) Find photos of the city using a royalty-free stock photo site or Creative Commons site like Wikipedia
4) Write several articles targeting the keywords you found for your research
5) Place your articles in your template and add meta description, keywords, and titles to target those keywords and keyword variations
6) Add Adsense or other monetization option if desired
7) Add Google webmaster tools tag to your site and make sure it’s included in Google, Yahoo, MSN…etc.
8) Contact related websites asking for link exchanges
9) Contact local businesses offering inexpensive advertising placement
I’ve found that one of the biggest drivers to my geowebsites is mentioning local businesses. For example, if you add free listings for lawyers in the area, some people will find your site when searching for that lawyer. As I’ve been told, however, it’s much more difficult to get an advertiser to pay for a listing once they’ve received it for free. If you plan to build your site into a larger site down the road, this might not be a good option.
While I believe a fully developed site is of much more value, some smaller towns or non-touristy towns may not bring a huge return if they are fully developed. Building a mini-site can be a better option to build traffic to the site and bring a nice return – especially if you have a non-.com that wasn’t as expensive as the crown jewel .com. By adding pages daily, you are increasing the reach of your site at a convenient pace. Sometimes building a huge website can sound daunting, but if you do it slowly, it may be more rewarding.
Top Notch Domains, LLC Acquires FrenchRiviera.com
FrenchRiviera.com and Secaucus.com Join Lowell.com and Burbank.com as Top Notch Destinations on the Web
Top Notch Domains, LLC adds world famous French Riviera resort domain name to its diverse portfolio and launches Secaucus, New Jersey website.
Nashua, NH (PRWEB) September 12, 2008 — Top Notch Domains, LLC is pleased to announce the acquisition of FrenchRiviera.com. The company will soon launch a vacation and tourist guide targeting visitors to the French Riviera, one of the most famous resort areas in the world. The company is not disclosing the amount of the transaction.
In addition to this news, the company also announces the launch of Secaucus.com, a guide to the city of Secaucus, New Jersey. Both of these announcements are aligned with the company’s strategy of developing informational websites on high value domain names.
“The French Riviera is one of the most glamorous destinations in the world, and I am excited to have the opportunity to develop FrenchRiviera.com into a world class travel website,” said Top Notch Domains, LLC President Elliot Silver. “FrenchRiviera.com is the first international geodomain the company has acquired, and I look forward to developing it. If you are visiting St. Tropez, Monte Carlo, South of France, or anywhere else on the French Riviera, FrenchRiviera.com will help you plan your trip – from hotels, to beaches, to night clubs and more.”
In addition to Secaucus.com and FrenchRiviera.com, the company also owns and operates Burbank.com, a guide to Burbank, California, Lowell.com, a guide to Lowell, Massachusetts, and TropicalBirds.com, a website with information and resources on tropical birds found throughout the world.
The company expects a full launch of FrenchRiviera.com in Q4 2008.
About Top Notch Domains, LLC
Top Notch Domains, LLC is a privately held domain investment company specializing in the acquisition of high value domain names. The company’s President, Elliot Silver, is the founder of ElliotsBlog.com, an award winning domain investment and strategy blog.
Buy Domains Enhances Website
I just noticed that it appears that BuyDomains.com has enhanced it’s website, greatly improving the search functionality. I am now able to do searches much, much faster than before. It looks like there are also better searching tools as well which is helpful.
One bug I noticed is when I did an advanced search using a specific keyword. On the results page, I tried to change it from 25 records per page to 55 records per page, and when the new page refreshed, my search was gone and it started with the name “AaaAaaAaaAaaAaaAaaA.com.” I think this must be a bug, but it’s one of those things that happens with an upgrade.
I really like the featured results section at the top as well, although the results weren’t in line with my search terms – or even related.
At first glance, it looks like this was a great upgrade, and I look forward to digging deeper and hopefully finding some nice names.



