Frank Schilling

Sunday Update: World Cup Final Edition

I bet that there are plenty of people who read my blog that are very excited for today’s World Cup Final featuring the Netherlands and Spain. Since I am a betting person, I will put it out there that I think Holland is going to win the game. Without a doubt, this is going to be a fun game to watch.

On to a few updates:

  • The New York City DomainFest auction list was released this past week, and there are some fantastic names up for sale. Of course the prices are very high for the best names, but I am sure Oversee and Moniker reps are working on connecting with potential bidders. Some of the better names are,,,,,,, and Full list can be seen here.
  • I decided that I am going to the DomainFest conference. If anyone would like to meet up, let me know. We may be organizing a pre-conference event, and I will keep you posted.
  • I received an email from announcing a Verisign contest with the winner getting $10,000. According to the email, “simply submit a 2-minute video or short essay (300 words or less) telling us how .com has affected your life. If your entry is one of the winning stories, you’ll win one of 10 iPads, $2,500, $5,000, or $10,000. The deadline is August 31, 2010—don’t wait to tell your story!” To enter and for more details, visit
  • There’s a new pet store in my neighborhood called Unleashed, which is a PetCo company. I spoke with the GM yesterday, and she offered me a table out front next Saturday to hand out magnets (at no cost). For those of you developing websites, these are opportunities that you should look for – low/no cost promotional activities. All you need to do is ask.
  • Some sad news to report… According to an article a couple of days ago in UK’s Daily Mail, a 30 year old nanny died from sexual arousal while watching pornography. Wonder if she got her “toy” on or
  • Big thanks to Arbel Arif for his Lebron James contest. I won a 2003 Topps Lebron James graded 10 rookie card for correctly guessing he’d sign with Miami.

Sunday Update – July 4th Edition

Hope my American friends are having a nice Fourth of July holiday weekend and that if you live elsewhere you are also enjoying your weekend. Stay safe and enjoy the weekend!   Here are a few updates from the domain business as well as my company.

  • Does anyone else find it amusing when someone inquires about a domain name you own and then proceeds to tell you how “bad” the analytics are when you start discussing price? Just had it happen again, so I told the lady she should find a better name. Does anyone have a good reply to inquiries like this?
  • I am very excited that has been relaunched with the help of the team, using the City in the Box platform. The team (led by company Executive Director, Becky Kelley) took the articles and content I had previously created, added many more articles and events, and also added many more features to their platform. Not only does it look great (in my opinion) but there have been over 50 registrations on site so far in the last few days. In fact, about 5 minutes ago another company added a listing and asked for a paid upgrade.
  • The sales staff has already begun closing local deals, one of which is directly with the city to help promote their summer concert series. Not only is this something I couldn’t do before, but the signed deals are for greater revenue than what I was able to previously do with the site.   This is just the tip of the iceberg, as they are soon going to start contacting the 100+/- companies who asked for advertising information in the past year. To say is off to a strong start is an understatement.
  • One more Burbank-related bit, but also something that can be helpful to you, is that in the last year, over 5,600 have become fans of Burbank on Facebook. This has been a great tool in getting people to help with the site, including photos for the headers, articles, events…etc. It was nice to get a lot “Likes” after asking people what they think of the site, and we also received some suggestions. Having an engaged and interactive audience is important to me, and I think it’s one reason why this blog is so enjoyable to me.
  • I am excited to announce the relaunch of this past week, a domain name I bought a couple of years ago, which now resembles If I can get this new site to earn as much as, the ROI will be less than 2 years. My team will be managing the sales, and I will be spending next weekend in Newburyport, a great summer vacation spot on the Massachusetts North Shore.
  • One quick update that you’ve probably seen but is important to say nonetheless. Frank Schilling is blogging again.
  • Finally, Alan Dunn has an article you should read on his blog when you have an opportunity. You don’t hear a whole lot from Alan, but he’s the real deal and offers some sound advice.

Frank Schilling Auction: $10,050,362

Christie’s auction house in New York City held a special auction today related to a well-known domain investor: “Important Watches Featuring The Leo Collection: 31 Sophisticated Wristwatches Curated by Frank Schilling.” The auction featured a number of rare watches from watchmakers such as Patek Philippe, Rolex, Chopard, Panerai, and many others.

Today’s live and Internet auction grossed a total of $10,050,362. The highest price realized was a Patek Philippe tourbillion watch, circa 2008, which sold for $602,500. The pre-auction estimate for this watch was $500,000 – $800,000. There were a number of high quality watches that sold for less than $10,000 each.

It’s not entirely clear which watches were actually owned by Schilling, as there were a total of 387 watches included in the auction.

Domain Industry Leaders to Speak on Panel at Ad:Tech New York

Ad:TechAd:tech is an interactive advertising and technology conference and exhibition held several times during the year, in a variety of locations, including New York, Shanghai, San Francisco, Tokyo, Beijing, and other media centers throughout the world. If you are involved in the interactive space, you should make it a priority to attend Ad:Tech – even if you simply opt for the free exhibition floor pass. Ad:Tech New York will be held from November 4-6 at the Javitz Center in New York City.

I just learned that some of the domain industry’s leaders are scheduled to speak on a panel at Ad:Tech New York in November. The Domain Industry Workshop, “Domain Tips to Drive Your Business Forward and Save Money” is sponsored by leading domain investment companies,,, Name Administration, Inc., and NameMedia, Inc.

Featured panelists include Jeremiah Johnston, COO and General Counsel of, Div Turakhia, Founder and CEO of, Frank Schilling, Managing Director of Name Administration, Inc, and Bob Mountain, VP of Business Development at NameMedia. This panel will be held on Wednesday, November 4 from 2:10pm – 3:00pm.

If you want to sign up for a free exhibit hall pass, you must do so by October 2, or the price will increase to $35. You can also see all of the conference pricing options for the New York show on the Ad:Tech website.

Seven Mile: Gift That Keeps on Giving


I kid around with the title of this post, but in all seriousness, I want to make sure that the people reading my blog know that I wouldn’t be in the position I am in today without Frank Schilling and his Seven Mile domain blog.

Not only was Frank one of the first people to really go “all in” with domain names, but he was also one of the first domain bloggers who shared news, insight, and opinion with all of us – and he was happy to talk domains with anyone who commented. Looking back, it’s pretty cool that Frank was willing to take the time to share with all of us.

Not only that, but Frank was kind enough to link to newer bloggers that he didn’t even know, myself included, and every time he did that, my traffic went through the roof. It was such a trip when Frank linked to my blog, and it was an even cooler experience when Frank added me to his blog roll without my having to ask for the link.

Although Frank hasn’t blogged in quite some time, I urge you to look through his past posts   – even if you’ve read them all before. The passing of time changes perspectives, and you might be in a different place now than you were in when you first read Frank’s blog. I still haven’t met Frank in person, but I appreciate all he has done for our industry, and my blog still receives traffic from his blog (The #6 referring site in August). It really is the gift that keeps on giving!

Pick a Name… Any Name… Administration

I was looking at Frank Schilling’s website and just spent the last couple minutes drooling on my computer. Now that the keyboard is dry and the screen is clean, I am able to pose this question: If you could have one of the names listed on the Name Administration website, which would it be?

I would probably choose and build it out as a virtual shopping center. I would find as many shopping affiliates as possible and sell as much stuff as I could, doing my best to optimize each page for Google search.

What would you choose?

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