Elevate Credit, Inc. went public last month, and it now trades on the New York Stock Exchange under the ELVT ticker symbol. The company operates on the exceptional Elevate.com domain name.

I came across the company’s Form S-1 filing, which was made in advance of its initial public offering. One line item caught my attention. On page F-7, the company reported a “Domain name acquisition” in the amount of $230,000 in 2014. Could this be the acquisition of Elevate.com? I do not know for certain because the specific domain name is not mentioned in the line item, but it seems like this is  plausible.

In looking through the registrant history of the domain name using the DomainTools Whois History tool, it looks like the Elevate.com domain name was registered to  a company in Tempe, Arizona in February of 2014. A month later, in March of 2014, the domain name was registered to Elevate Credit Service, LLC. The domain name then went under Whois privacy protection.

I looked through my email history, and I see that a domain broker mentioned  it in a newsletter in 2013 without an asking price. Interestingly (perhaps), I see that I referenced the domain name in a 2015 email to a different  broker at the same domain  brokerage, and he mentioned that it had been sold the prior year. I am unsure if that brokerage was involved with the sale, but I would assume a NDA was  in place because there is no public record of a sale of Elevate.com in NameBio.

If Elevate.com was the

According to a recent Whois change, the Commonwealth Bank of Australia has acquired the CBA.com domain name. I detected a Whois change via DomainTools yesterday, and the previous registrant declined to comment about the status of the domain name. Today’s Whois change confirmed my hunch that the domain name had been sold.

CBA.com was acquired in March 2015 for $46,000 during a bankruptcy auction. I was a participant in the fast moving telephone auction. At the time, I recall that I was surprised the bidding was so strong. I was only able to place one bid in the low five figure range before the price moved beyond what I would pay for the domain name.

If I were to guess, I would say the deal was in the low to mid 6 figure range, but that is just a guess.

When I saw the Whois change yesterday, there were

Analyze.com hit the market a couple of weeks ago when Ryan Colby of Outcome Brokerage sent a newsletter to his brokerage clients and newsletter subscribers offering the domain name for sale. I detected a Whois change this week, and the new owner  of the domain name is Brent Oxley, founder of HostGator. The purchase price of the domain name was not disclosed, and because I didn’t ask for the asking price when it was listed, I couldn’t speculate about the sale price.

The last time I wrote about Brent, it was after he spent $500,000 to acquire Give.com. At that time, Brent let me know he acquired the domain name for a specific project (which does not appear to have launched yet_. With Analyze.com, the acquisition is strictly an investment.

Here’s what Brent told me in my response to  an emailed I sent to him  to ask about the Analyze.com acquisition: