This morning, I received a transfer email from GoDaddy for a domain name I didn’t sell or transfer. I won this domain name at a NameJet auction in February. Although I am passively offering it for sale via my Embrace.com landing page, I am monetizing it via PPC and do not have it listed for sale on any of the domain name sale marketplaces.
After receiving the email, I did a bit of research to confirm that I still own the domain name. Essentially, I wanted to make sure I hadn’t resold it or that something else funky wasn’t going on with the domain name. Using DomainTools, I saw that there was a “for sale” notice with a BIN price. Clicking on the link to me to an Afternic page, although Afternic indicated that the domain name was not for sale. I checked Sedo, and the domain name was listed there with the same BIN price as was indicated on the DomainTools page.
When I saw this, my hunch was that the domain name sold via Afternic. Because it wasn’t my sale listing and not approved within my account as an Afternic listing, GoDaddy couldn’t do a “fast transfer” from my eNom account and needed to request a transfer manually. I emailed Afternic’s Alan Shiflett, and he confirmed my hunch and told me the domain name was sold via Afternic. Unfortunately for the buyer, the sale is not valid and is not going to happen at that price.
It is very important for domain owners to keep their marketplace listings accurate. It could theoretically cause a legal issue if the buyer wishes to pursue legal action, but it can also cause ill will. Imagine you bought and paid for a domain name only to learn that the sale listing wasn’t (supposedly) valid and the deal wasn’t going to go through.
Sadly, this could also cause an optics problem for me and my company, not to mention Afternic and/or GoDaddy. A confused buyer could think that I was trying to inflate the price of the domain name after a sale. A novice buyer may think I was simply unhappy about my sale price and decided to jack up the price. This isn’t true, but imagine how this would look to a buyer. Most sellers probably don’t care about this issue until it happens to them.
Keeping marketplace portfolios and listings accurate is important. It may be a bit of a nuisance to do, but it can prevent issues.