Heritage Auctions Gets Publicity for OC.com

Elliot Silver
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A couple of weeks ago, Aron Meystedt of Heritage Auctions emailed me because his company is brokering the sale of the two letter OC.com domain name. It’s a nice domain name made valuable because it is a two letter .com, and “OC” could stand for Orange County, among many other meanings (or nothing at all).

Because of the OC acronym, it looks like the domain name is getting some good local coverage in Orange County. You can have a look at the article in the Orange County Business Journal (found at OCBJ.com). I also embedded a copy of the print edition, so you can see how it looks to readers who receive the paper version of the publication.

The OCBJ is a weekly journal, and the article about OC.com was on the front page and appears on the website’s home page. I don’t know how effective an article in the local business publication will be when it comes to selling this high value domain name, but I presume

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Essential.com Acquired for Essential Phone

Elliot Silver
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One of my few domain name regrets is that I didn’t acquire the Essential.com domain name when it was being marketed and auctioned by Hilco Streambank via its HilcoDomains.com platform in 2014. I am not sure if Essential.com was sold via auction or not, but it was acquired by Media Options, the company founded by  Andrew Rosener.

Andrew’s company sold Essential.com for a reported $250,000, according to NameBio. This sale ranked as the 25th largest public domain name sale in DNJournal’s annual domain name sales report. After the domain name was sold, it went under Whois privacy, where it has remained ever since.  This meant that the owner of the domain name has been  unknown.

Based on some news I read yesterday, it looks like we now know who acquired the Essential.com domain name and how this domain name will be used. This was confirmed in a tweet from Andrew Rosener.

According to articles in various tech publications  yesterday and today, a new mobile phone company has been launched by Andy Rubin, an entrepreneur and technology expert who co-founded and was CEO of Android. The company is called

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Valuable Names are Tough to Sell

Elliot Silver
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People in the domain space tend to laud those who own the best domain names. I am regularly impressed by the quality of domain names some of my friends and colleagues own. There is one downside to owning valuable domain names – they are not easy to sell for full value.

The best domain names receive inquiries all the time. I would imagine the owners of top one word .com, LLL.com, LL.com, NN.com…etc. domain names receive inquiries and offers every day. It is reassuring to receive regular inquiries for top domain names, but the vast majority of these inquiries will not lead to deals. Virtually all offers are either from people who either don’t understand that these domain names are ultra high value or they simply do not have the budget to buy the domain name.

Obviously an advantage of

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Looks Like SE.com was Acquired by Schneider Electric

Elliot Silver
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It looks like George Kirikos has discovered another high value domain name sale. Based on some observations made by George that I can also see, it appears that Schneider Electric may have  acquired the high value SE.com domain name:

For quite some time until mid-2016, SE.com had been registered and used by Centralnic. In mid-2016, the Whois record for the domain name went private. Within the last couple of weeks, the domain name registration moved from one privacy service to another. It is now registered to Nameshield Proxy Service. SE.com is not currently being used, aside from a default landing page provided by the domain registrar.

Some of the factors that lead George to believe the domain name was acquired by Schneider Electric are:

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Bought for $350, WashingtonJournal.com Sold for $75k

Elliot Silver
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Mike Mann reported another solid domain name sale this morning. His company reportedly sold WashingtonJournal.com for $75,000. The sale was reported by Mike via Twitter:

What is is most notable about this sale is that Mike announced that the domain name was acquired in 2005 for $350. I checked NameBio this morning, and there are quite a few (keyword)Journal.com domain name sales in its database. Impressively, the WashjngtonJournal.com sale is the largest by far. Here are the top five publicly reported similar sales according to NameBio:  

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GoDaddy Reintroduces Valuation Appraisal Tool

Elliot Silver
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6

GoDaddy LogoGoDaddy Auctions is set to reintroduce an updated valuation appraisal tool for its expiring domain name inventory. If you visit GoDaddy Auctions  later on this evening, you will be able to see the “Valuation” column will be populated with a valuation range. Previously, the Valuation column was essentially useless because it was based on a parked earnings algorithm that didn’t take the intrinsic value of the domain name into account. In fact, I described GoDaddy valuations  as “laughable” in an article I wrote last year.

According to GoDaddy Vice President Paul Nicks, the new and updated valuation tool’s algorithm uses the (presumably) massive database of Afternic sales to determine the retail price range of the domain names for sale in GoDaddy’s expiring domain name auctions. Essentially, the valuation tool is predicting what the domain names would sell for at retail prices if they  were listed for sale on Afternic.

The Valuation column will offer  a valuation price  range rather than a single number. Domain names that the tool appraises at  less  than $1,000 will be  listed as under $1,000 rather than a more specific range. Additionally, domain names the tool appraises at $25,000 or more are in the $25,000+ category rather than having a more specific price range.

One added benefit of the  tool for domain investors

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