According to a recent Whois change, the Commonwealth Bank of Australia has acquired the CBA.com domain name. I detected a Whois change via DomainTools yesterday, and the previous registrant declined to comment about the status of the domain name. Today’s Whois change confirmed my hunch that the domain name had been sold.
CBA.com was acquired in March 2015 for $46,000 during a bankruptcy auction. I was a participant in the fast moving telephone auction. At the time, I recall that I was surprised the bidding was so strong. I was only able to place one bid in the low five figure range before the price moved beyond what I would pay for the domain name.
If I were to guess, I would say the deal was in the low to mid 6 figure range, but that is just a guess.
When I saw the Whois change yesterday, there were several groups I thought might have acquired this domain name. In addition to Commonwealth Bank of Australia, I thought there was a chance the domain name could have been acquired by the Consumer Bankers Association, The Chicago Bar Association (or one of several other Bar Associations), Craft Brew Alliance, or another entity that uses CBA for its initials. When I was participating in the auction, my thought was that CBA could stand for “collective bargaining agreement.”
Interestingly, the Commonwealth Bank of Australia recently filed a UDRP for the BankWest.com domain name. Obviously, I think they made the right move by acquiring this domain name rather than pursuing it via the legal route.
If the seller of the domain name is willing to comment on this deal in the future, I will update this article with those comments.