Big Change Coming to Style.com

Elliot Silver
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I think it’s obvious that Style.com is a fantastic domain name. Style.com is owned by Conde Nast, and it has been used as a fashion publication. This is about to change, and Style.com will move from fashion publication to an e-commerce website.

According to an announcement on the Style.com website, “Style.com will become a new global e-commerce destination. At that time, our comprehensive fashion and runway coverage and much more will move to a newly expanded fashion shows channel of Vogue.com, to be found at Voguerunway.com.”

There were quite a few comments about the

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Cannabis Cup: Ganjapreneur Interviews NORML Founder Keith Stroup

Elliot Silver
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One of the potential pitfalls domain investors tend to have when they shift to development is a lack of active involvement in the vertical where their website operates. With my own websites, I have tried to get involved in the spaces my sites operate. I recently wrote about Ganjapreneur.com, and I want to share an example about how they are becoming involved in the cannabis space, beyond the website.

Andrew Rosener, the CEO of Media Options and the Founder & CEO of Ganjapreneur.com,  recently attended the 2015 Denver Cannabis Cup, an event billed as “the world’s leading marijuana trade show.” The event plays host to vendors who sell a wide variety of cannabis related products and services. There are also trade organizations, cannabis users, and a variety of marijuana legalization advocates in attendance. The purpose of Andrew’s attendance was to generate awareness for his Ganjapreneur.com brand.

While at the event, Andrew was

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KraftHeinz.com Registered by Someone in South Korea

Elliot Silver
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The biggest story in the world of business today will likely be the merger of Kraft Foods Group and H.J. Heinz, two of the largest food companies in the world. According to a CNBC article that was published this morning, the new company will be known as The Kraft Heinz Co. This company will become the third largest food company in North America, assuming the merger is completed.

The most logical domain name for this new company, KraftHeinz.com, was registered today by someone in South Korea. It does not appear that the domain registrant is related to the company, although I suppose it is possible. At the moment, KraftHeinz.com seems to resolve to the domain registrar’s default landing page for newly registered domain names (I don’t read Korean, so I cannot confirm this). It appears the registrant also bought HeinzKraft.com, and the domain name resolves to a similar looking landing page.

Update: Interestingly, Kraft-Heinz.com was registered today by brand protection company DNStination Inc.

I presume The Kraft Heinz Co. is going to

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Taylor Swift Domain News is Much Ado About Nothing

Elliot Silver
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During the last few days, a tremendous variety of publications wrote about Taylor Swift (or most likely her representatives) registering .Porn and .Adult domain names. There were articles from publications such as USA Today, Cosmopolitan, Fortune, Entertainment Weekly, CBS News, and many other news outlets from around the world.

In my opinion, this “news” topic is not news at all, and I don’t really understand what all the fuss is about. In fact, I think this tweet from Directnic says it best:

When it comes to domain name registrations, companies need to be diligent and proactive. Companies need to protect their trademarks, especially when it comes to urls that could be used in an embarrassing manner or in a way that could confuse a customer or prospect.

For Taylor Swift and her brand, I would

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#30YearsofCOM Promoted by GoDaddy at NASCAR Race

Elliot Silver
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Danica Patrick will be driving the GoDaddy #10 car at tomorrow’s CampingWorld.com 500 NASCAR race in Phoenix, Arizona. As you can see from the tweet below, Patrick’s GoDaddy car will be promoting .com as it celebrates its 30 year anniversary this weekend.

I am sure you’ve heard the story of Symbolics.com by now. In short, Symbolics.com was the first domain name ever registered, and it is now owned by Aron Meystedt. Symbollics.com was

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Howard Lefkowitz Shares Insight About His New Company

Elliot Silver
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Howard Lefkowitz is something of an icon in Las Vegas. As the former CEO of Vegas.com, Lefkowitz has tremendous experience building and managing a great brand, and he has a massive rolodex of contacts in Las Vegas and in the travel industry.

While attending  NamesCon, I had the opportunity to have dinner with Lefkowitz, and we chatted about his new company, One Degree World. To me, one of the most interesting aspects of this travel technology company is that it  is in the process of launching quite a few websites on new gTLD domain names, such as Vegas.Ninja  and Paris.Buzz. During the conference, it was also announce that One Degree World agreed to buy Vegas.Club for $100,000.

Following NamesCon, I was in touch  with Lefkowitz and asked him several questions about his new company. Lefkowitz answered my questions, which I have shared below.

My opinion is that the new gTLD domain names need

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