As you know, I am riding in the Pan-Mass Challenge to raise funds for Dana-Farber Cancer Institute. When people ask how to donate to my fundraiser, I give them the link, which is profile.pmc.org/es0223. It is easy enough to share the link via email or in a blog post, but it is not so easy when I mention the PMC ride to people in passing.

Domain investors know a complicated domain name or web link can make it difficult for people to directly navigate to a website. It is one of the biggest reasons why many major companies own domain names they use for forwarding. Customers can easily navigate to a business website with a memorable descriptive, call to action, brand match, or acronym domain name.

Earlier this year, I won CancerStinks.com in a GoDaddy expiry auction. I began forwarding the domain name to my PMC fundraising page. I am sure there was very little existing type-in traffic to the domain name, but using it for forwarding makes it easy for people to find my fundraising page when I tell them about it.

Dharmesh Shah is most well-known for being a Co-Founder of HubSpot. Notably to domain investors, Dharmesh has been involved in a number of high value domain name acquisitions, including Chat.com, Connect.com, You.ai, Wordplay.com, and quite a few other domain names. Dharmesh has spent tens of millions of dollars acquiring valuable domain names.

Dharmesh recently launched Agent.ai, a website that allows people to create and use AI agents to accomplish various tasks. Over the weekend on LinkedIn, Dharmesh announced that he created a domain name appraisal agent within the Agent.ai platform: