The Zoe.com Trade

Yesterday, TechCrunch published an article about Zoe, a startup that recently raised $15 million in additional funding. To date, Zoe has raised $118 million in funding. Notably, this startup uses the brand matching Zoe.com domain name for its website.

In looking at some internal pages on Zoe.com, I was able to see the company got its start on the off-brand JoinZoe.com domain name. Wisely, JoinZoe.com now forwards to Zoe.com.

Zoe.com has been registered under Whois privacy for quite some time. The domain name transferred from DreamHost to GoDaddy in mid-2023, according to historical Whois records at DomainTools. I presume that’s when this domain name was acquired.

Prior to the transfer of the domain name, Zoe.com was used by another startup called Zoe. In early 2023, Zoe.com began forwarding to ZoeImmersive.com, Archive.org shows. Crunchbase shows that “Zoe Immersive is a software company that operates an interactive media studio,” and it has raised $450,000 in funding.

It would appear that Zoe acquired Zoe.com from Zoe, and it was able to upgrade from JoinZoe.com, while the other Zoe seemingly downgraded to ZoeImmersive.com.

This shows how much more valuable a domain name is to one company than another company with the same name, and it also shows how flexible a great domain name can be, shifting from one company to another.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Samba.com Now Forwarding to Samba.tv

3
Three weeks ago, Samba.com sold for $143,000 in a NameJet expiry auction. Samba.com is an exceptional domain name, and there are many branded companies...

A Good Afternic Broker Negotiation (Updated)

9
If you use Afternic and its landing pages for your domain names, chances are good that you have a Lead Center filled with leads...

Videos: GoDaddy 2025 Super Bowl Commercial

0
GoDaddy issued a press release this morning revealing its 2025 Super Bowl commercials. As expected, the focus of these two commercials is on GoDaddy...

Big Changes for .AI Expiry Auctions

3
Namecheap CEO Richard Kirkendall has shared many .AI domain name sales over the last year or so. NameBio lists more than 1,000 .AI domain...

ICA Meeting Keeps Getting Better

1
I went to the ICA meeting in Las Vegas last week. I don't particularly enjoy leaving my family when they have many different activities...