Tim Hargis alerted me about a recent corporate rebrand. A company called Stride Funding, which had previously been funded to the tune of $20 million, announced it was rebranding itself as Clasp. In addition, the company announced a $10 million oversubscribed venture funding round. Wisely, the company acquired the brand match Clasp.com domain name prior to the rebrand announcement.
Tess Michaels, Founder of Clasp, shared why the company rebranded in a post on LinkedIn. Tess also specifically mentioned the Clasp.com domain name, presumably because acquiring it is a signal of strength:
Clasp.com was previously owned by Telepathy, a company founded by Nat Cohen that owns a portfolio of exceptional descriptive domain names. Historic Whois records at DomainTools show that Telepathy acquired the domain name around 2013.
I reached out to Nat to ask if he could share the sale price, but he politely declined to do so. Clasp has been added to the list of companies that upgraded domain names, which I maintain on Embrace.com.
