I’ve been asked to look at numerous domain name sales landing pages lately. I will generally be happy to take a look if I have the time, but I thought I would share what I think are the most important elements to a BIN landing page for domain name sales.
1) Domain name quality
2) BIN price
3) Ability to easily transact securely
and/or 4) Ability to contact seller
The first one is the biggest obstacle for most people (no offense). You need to have desirable domain names. You could have the world’s best design expert and sales conversion expert design an award winning BIN landing page design. However, if the domain names are garbage, nobody will buy them regardless of the price. Nobody will even see those landing pages beyond the bots.
Likewise, you could have a great landing pages and good domain names, but if the BIN prices are absurd, they will not easily convert to sales.
The third and fourth elements are also important. If the domain name is desired by someone and the price is fair, there needs to be a way to transact. There are numerous options for secure transactions, and sellers need to consider what is best for them and for buyers. For instance, someone might only want to deal in crypto sales, but a buyer may have never touched crypto before and have no idea how to make that work. Another example is PayPal is a great universal payment platform, but I don’t think it is protective of sellers when a buyer files a chargeback after receiving the domain name.
Providing the ability to contact the seller can help overcome issue #2 and issue #3.
Ultimately, if you own a good domain name and have it priced reasonably, you could have a simple text landing page with a link to your email address or a contact form, and the domain name should be able to be sold. If you have to have bells and whistles along with a whole lot of text to explain what the domain name means or why it is worth anything, it’s probably time to reevaluate.
This is just my opinion on the topic of BIN domain name sales landing pages.
Very nice article. I think you covered everything important. I would add some sense of trust beyond just a way to transact is important to complete the sale. People want to know if they pay for a domain the money is safe and they will get the domain, or that they can show their bosses the domain and they will approve the purchase because they trust the transaction will be safe.
Elliot, very good article. Appreciate your opinion regarding my custom landers:
Theintellectualproperty.com
BusinessSalesman.com
Blokchein.com
The intention of my question is that, because I most like it, I may learn something from it.
If you say, “This domain is not actively for sale, but we will consider reasonable offers.
What’s a reasonable offer?
Sounds contradictory to me. Not actively, but you have a good sale pitch to buy it.
I personally think that every BIN lander page should have a Make Offer option with a set minimum floor price. This will weed out the lowball offers.
Buy It Now option by itself could possibly leave money on the table IMO.
I think BIN price + Ability to contact seller will be great but there’s no existing lander that provide that…
Hi Susan, we offer that with our NamePros Landers. We’d be happy to help you get started. 😊
Your post is very interesting. I think that having a minimum offer would be better, just like having Mr. Premium and Sedo.com.
Escrow gives security to the buyer.