It’s almost always great news when a domain name sells for 7 figures. It provides public validation that good quality domain names continue to be rock solid assets for their owners. We always hear whispers about large sales, but it’s much different when someone goes on the record to report a sale publicly.
When someone reports a large sale on Twitter, like Dave Evanson did on Twitter with the sale of Angel.com, there seem to be three groups of people who respond:
Sedo Sr. Broker Dave Evanson just reported the sale of the Angel.com domain name for $2 million:
Just sold Angel .com for $2,000,000.00!! Congrats to buyer and seller!! Look for the domain to be put to use very soon!
— dave evanson (@SedoDaveEvanson) April 15, 2021
I took a Financial Accounting course my first semester of sophomore year in college. I don’t remember much from the class except for one thing the professor told us that I will paraphrase: “accounting is more of an art than a science.” I think the same thing can be said about the pricing of domain names on the aftermarket.
I don’t regularly see large companies looking to sell excellent one word .com domain names, so I thought I would share a sale listing I recently noticed. Swirl.com has gone up for sale via MarkMonitor and Sedo. The domain name currently hosts an inquiry form to get in touch with a broker from the brand protection service where the domain name is registered.
A little over a month ago, I reported that Namecheap acquired Cluster.com for $150,000 in a private transaction. The acquisition was made by the company “as a brand asset for a future product,” according to Namecheap CEO Richard Kirkendall. I recently learned that Namecheap has acquired two additional high value domain names: IZ.com and Poke.com.
When I am discussing the sale of a domain name with a prospective buyer, I let them know that the domain name is subject to repricing. This not only serves as a warning to a prospective buyer who might be surprised when they return to a domain name that has gone up in price, but it is also a tactic I employ to close a deal promptly. Prospective buyers don’t want to hem and haw over a domain name purchase for days or weeks and find out the price went up.
According to this tweet from SquadHelp, announcing “Automatic Price Increases” on a domain name landing page is a tactic the platform uses on some domain names in order to improve the sell through rate (STR):
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