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Google Ads Selects Squadhelp for Case Study

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If you have visited a Squadhelp landing page, chances are good that you have seen their advertising when you visit other websites that have Google advertising banners on display. I regularly see Squadhelp advertising banners with the logos of domain names I visited on their platform.

Squadhelp CEO Darpan Munjal shared that Google Ads recently published a case study highlighting the platform’s advertising campaign and results:

Reliance is “More than Metal” Following Upgrade

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Reliance Steel & Aluminum Co. has existed as a business for more than 80 years and is publicly traded under the RS ticker symbol on the New York Stock Exchange. The company has a market capitalization of more than $19 billion USD. The company just announced a small but important rebrand. It is now known as Reliance.

In an earnings call covered by Investing.com, the company announced the rebrand along with a change to its website domain name. Reliance is now operating on its new brand matching Reliance.com domain name. The company had been operating its website under the RSAC.com acronym domain name.

What to do with an Unused Domain Name

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A person who has long owned a 3 letter .com domain name reached out to me to try and sell it. It’s a nice domain name and has a great history, but I told her I wouldn’t insult her with what would likely be perceived as a lowball offer. Instead, I shared some advice to help her sell the domain name.

I don’t offer any domain consulting or domain broker services, so I figured I would share this advice in the event someone else is looking for advice on what to do with an unused domain name.

There are three different routes a person can take to sell a domain name. These are not individually distinct, so a person can use a combination of these three options – or even all three options.

Take Some Profits and Enjoy

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I’ve built my business by keeping costs low and reinvesting most of profits into more and better domain names. When I have a nice sale – often after an intense or long negotiation, I like to spend money on something special to celebrate it.

A photo shared by someone named Youssef resonated with me:

ccTLD Domain Names Subject to Home Country Governance

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Country Code Top-Level Domains (ccTLDs) are internet domain name extensions that are designated for a country or sovereign state. Each is identified by two-letter codes such as .IT for Italy, .CA for Canada, and .IN for India. The primary purpose of a ccTLD is to show its association with a particular geographical locations.

In addition to its local usage, ccTLD domain names have long been used as .com alternatives or for domain name hacks. For instance, years ago, the .LY extension was popular because of services like Bitly. More recently .AI and .IO have become popular domain name extensions that are sought after by companies and domain investors alike from around the world.

Porkbun Founder Returns Once Stolen Bronze Ritual Vessel to China

Todd Han, Founder and CEO of Dynadot, highlighted a newsworthy story about the CEO of another domain registrar. Ray King, CEO of Porkbun, was written about in China Daily, the largest English-language news portal in China, for returning a once-stolen bronze ritual vessel.