GJ.com Sells for $694,095 on NameJet

The two letter GJ.com domain name was up for auction on NameJet this week, and the auction concluded today. The domain name  sold for  $694,095. This is the largest  sale at NameJet in 2015, and it may be the largest sale of all time on the auction platform.

Once the GJ.com sale is closed, it should rank as the fourth largest public sale of the year on DNJournal,  following the sales of Porno.com, 345.com, and the 7 figure sale of PX.com  (which should be added in the next report).

There were

GJ.com on Auction at NameJet

The two letter GJ.com is now up for public auction on NameJet. At present, the high bid is $425,000 and the reserve price has not yet been met. There are 209 bidders involved in the auction, but since it is a public auction, other bidders may jump in and participate.

This is the third 2 letter .com domain name that has come up for auction at NameJet in the last couple of months. In early July, SX.com sold on NameJet for $555,050. In early August, XR.com went up for auction on NameJet, but the highest bid of $554,000 did not hit the (unknown) reserve price.

GJ.com is

Iomega.com: Pending Delete and Ready for Auction

Iomega.com Domain Name

I remember many years ago when Iomega was one of the most well known Internet companies. Iomega.com was the domain name the company used for its website, and Iomega.com was originally registered on July 8, 1991. Iomega.com is certainly one of the first domain names ever registered. According to Wikipedia, Iomega is now known as LenovoEMC, and it previously traded on the New York Stock Exchange under the IOM ticker symbol.

I was looking at NameJet this afternoon, and I saw that Iomega.com is listed for sale under “The Drop” heading. I did a double take when I saw it, and sure enough, it looks like Iomega.com is in pendingDelete delete status. This status likely means the domain name will be caught and auctioned at a domain name auction house like NameJet, SnapNames, or DropCatch, depending on who catches it. The domain name is not currently resolving for me.

As a result of the domain name expiring,

NameJet Redesigns Home Page

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If you are a regular NameJet user, you probably noticed a major change to the popular domain name auction platform’s home page last week. The change will make it easier for visitors to spot popular upcoming auctions.

The large search box in the center of the page with the rotating images of a race car, train, and runner has been removed. The calls to action to create an account, introduce the company and list domain names for sale have  also been removed. Additionally, the less than useful categories section below the search box (on the left side) has been completely removed.

Here is a screenshot of how NameJet looked prior to the homepage redesign:

MattressGiant.com Going Up for Auction

It’s not often that the domain name of a former major retailer comes up for auction. It looks like MattressGiant.com, once the website of Mattress Giant, is coming up for auction on NameJet. The domain name is registered at Network Solutions, and it looks like it recently expired, as it is in Pending Renewal or Deletion status.

Mattress Giant was once a thriving retailer of mattresses. The Wikipedia entry for Mattress Giant states that “Mattress Giant had a total of 360 stores in 14 states nationwide.” According to the Wikipedia article, “[I]n 2012 it was announced Mattress Firm would acquire all Mattress Giant locations in the U.S in a $47 million deal.” I am not sure what happened to the domain name for it to expire, but I presume it still receives some traffic.

The backorder deadline for this domain name is

NameJet Changes Bid Increments

Although I don’t recall actively participating  on a six figure auction on NameJet, I have been an observer on quite a few of them. One thing I found peculiar is that an auction could be in the half a million range and bidding would increase by just $100 per bid. This was a bit frustrating considering the auction is extended by 5 minutes for every bid placed in the final moments of an auction.

I just learned that NameJet has changed its bidding increments for auctions over $25,000. The new bid increments for auctions above $25,000 are below:

Current NameJet Bid Increments:

  • Less than $1,000 – $10
  • Over $1,000, but less than $25,000 – $100
  • Over $25,000, but less than $50,000 – $200
  • Over $50,000, but less than $100,000 – $500
  • Over $100,000 – $1,000

I asked NameJet General Manager Jonathan Tenenbaum to share the rationale