Last week, I detected a change in the Whois registration details for PX.com, a domain name owned by Media Options. I reached out to Media Options CEO Andrew Rosener for details. He confirmed that the domain name was sold, and he told me that more information about the sale would be forthcoming.
This morning, I received a press release announcing the PX.com sale. The company that bought PX.com is ReviMedia, a lead generation company based in New York City. According to the press release which I published below, PX.com sold for “$1 Million cash plus additional consideration.” I am not sure what the additional consideration is, but I would guess it is either performance incentives or a stake in the business.
Even without the additional consideration, this million dollar deal is the second largest publicly reported sale of 2015, according to DNJournal.
If you follow the domain investment space, you know that two letter .com domain names have been selling for significantly higher prices during the last couple of years. I believe PX.com had been offered for sale previously at a lower price, and I think a $1m sale illustrates how these domain names have gone up in value.
As you will note in the release below, ReviMedia plans to rebrand its platform as PX.com.
Here is the entire PX.com press release:
ReviMedia, a lead generation company, announced today that it has acquired ultra premium domain PX.com from Media Options, the industry-leading domain broker, for $1 Million cash plus additional consideration.
The momentum of this acquisition is anticipated to position ReviMedia to not only expand internationally, but to also enable the company to rebrand its proprietary lead generation automation platform LXP.
“Obtaining the domain PX.com is an exciting and big step forward for ReviMedia” said ReviMedia CEO and Founder Frans van Hulle. “We are now able to take the necessary actions towards increasing our market penetration and exposure. Ownership of PX.com will give ReviMedia an unprecedented advantage over the competition.”
A premium two-letter domain such as PX.com is an extremely rare asset to find in today’s market, and a valuable asset for ReviMedia. The company expects this domain acquisition to protect its digital platform as a premier online destination.
“It will improve search engine rankings and generate traffic, as well as being a virtual asset,” van Hulle added. “PX.com will be the future for ReviMedia’s proprietary lead generation platform, creating a unique value proposition as a part of our lead generation automation strategy.”
“ReviMedia has been a great partner as we have done deals in the past. The PX.com sale is definitely the crown of our partnership,” Media Options CEO Andrew Rosener explained, “The market for 2 and 3 letter domains is very strong, with values continually rising. I am convinced PX.com will add significant value in the positioning and growth of ReviMedia.”
ReviMedia is a fast-growing lead generation company, offering sophisticated lead exchange with its proprietary platform. This full-service platform includes a suite of innovative tools providing the newest technology in lead scoring and verification, therefore guaranteeing high lead quality. ReviMedia, a member of Leads Council, operates in a wide range of verticals within the insurance, home services and home security industries, and owns exclusive domains including BestQuotes.com, PetPremium.com and HomeSafety.com. ReviMedia is based in New York, NY
About Media Options
Media Options specializes in high value domains such as 2 letter, 3 letter and one word .com domains. A leader in premium domain name brokerage as well as discreet and professional domain acquisitions & investment, Media Options is based in Panama City, Panama.
As member of the ReviMedia team, I’m pleased to see a great domain like PX.com become the foundation of our future growth in this space. Congrats Revi Media & congrats Media Options on a great deal. Revi Media living up to it’s tagline “Lead Generation Revolutionized”. PX.com will be game changing.
That is a great domain name to have. Congratulations to your team.
Good on you ReviMedia, that is a great buy never to be seen again.
Congrats to Drew for the great sale! 🙂
Additional consideration will be hard to evaluate for tax purposes. IRS always sees higher value on such assets.
Why would the IRS be involved?
I’m not saying that they will be involved. But if selected for tax audit (chances are low), then it might be difficult to argue about proper valuation.
Why would the buyer have to pay taxes with respect to this domain acquisition?
Who said anything about buyer’s taxation?
Well, the seller is a company based in Panama so I don’t know why the IRS would be involved.