SX.com Hits Reserve, Will Sell Today

I wrote about the NameJet auction for SX.com when the pre-bidding was at $20,000. According to a tweet from NameJet this morning, SX.com has hit its reserve price, and this two letter .com domain name will sell to the highest bidder later on today.

At the time of publication, the current high bid for SX.com is $550,100. Interestingly, there are 10 bidders who have placed bid of a half million dollars or more in this auction. There 281 bidders in the auction and over 300 bids have been placed.

Since the auction is a public auction, other bidders will be permitted to enter their bids even if they have not yet begun participating in the auction.

The auction is set to conclude around 4pm eastern time, but I would not be at all surprised if there is extended bidding at the close of the auction. Assuming the auction closes without complications, this will end up being one of the top 5 public domain name sales of 2015.

Afternoon update: The SX.com auction just ended and the sale price was $555,050.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. The last statement of “Assuming the auction closes without complications, this will end up being one of the top 5 public domain name sales of 2015.” makes me cringe.

    With the amount of domains I see moving daily that easily match or are close to the price of this auction, it’s just sad for the domain industry as a whole that more of these similar sales are not publicly reported.

  2. At the current level ($550k) it is still a great buy for many Western investors (like Andy Booth), and way cheap for Chinese investors.

    However it is a strategic mistake to schedule the end of the auction at 4am (very early morning!) Shanghai time, considering the Chinese market is the strongest for this category (LL.com).

  3. No western investor in their right mind would touch that at that price when not too many years ago they were worth 3-4x less on average.

    That is the poster child for the term bubble imo. What’s next in three years LL will all be 7 figures, no ceiling LOL Over all I think prices for domains have recovered mostly over the last 7 years but particular categories like LL have bubbled and for no other reason than rarity to be honest not revenue.

    What goes up…

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