— NameJet (@namejet) July 9, 2015
I wrote about the NameJet auction for SX.com when the pre-bidding was at $20,000. According to a tweet from NameJet this morning, SX.com has hit its reserve price, and this two letter .com domain name will sell to the highest bidder later on today.
At the time of publication, the current high bid for SX.com is $550,100. Interestingly, there are 10 bidders who have placed bid of a half million dollars or more in this auction. There 281 bidders in the auction and over 300 bids have been placed.
Since the auction is a public auction, other bidders will be permitted to enter their bids even if they have not yet begun participating in the auction.
The auction is set to conclude around 4pm eastern time, but I would not be at all surprised if there is extended bidding at the close of the auction. Assuming the auction closes without complications, this will end up being one of the top 5 public domain name sales of 2015.
Afternoon update: The SX.com auction just ended and the sale price was $555,050.