If you’re watching the NFL today, you may have seen one of (if not the) first new gTLD television commercials. Domain registrar 1&1 ran the commercial I embedded above. It’s all about notifying the general public about the new gTLDs that are coming, and it implores people to pre-reserve a new domain name now.
It’s interesting that the company has
New gTLD domain names are a source of discussion and debate throughout the domain investment space. Off the top of my head, I can’t really think of a more polarizing topic related to domain names.
Last week, I reached out to a random group of colleagues to get their feedback on the new gTLD domain names that will be rolling out soon. I asked them to complete the following sentence using 5 of their own words or less: “gTLDs will…” As you can see below, the responses run the gamut.
Within the next few months, new gTLDs will become available for the public to register, purchase, reserve, and use, and I think it’s going to be fun to watch what happens. I invite you to complete the “gTLDs will…” sentence in your own 5 words in the comment section.
Thanks to those who participated and to those who participate with a comment!
Go Daddy Aftermarket Director Paul Nicks provided the results of the .LA auction held by Go Daddy that finished earlier today. In total, the auction generated a little over $25,000 in sales, with 112 of the 273 domain names selling (minimum opening bid was $100 for each).
It would be great to know how many new .LA domain names were registered while the auction was being promoted, but I doubt that information will be shared.
Listed below are the domain names that sold along with their prices. Payment has not been posted for any of the domain names, so they are all technically “pending sale” until the deals close.
.LA domain auction results:
New York City Mayor Michael Bloomberg and City Council Speaker Christine Quinn (who is running for Mayor) issued a press release today heralding the approval of the .NYC gTLD, which had received support from the City. I don’t know how much NYC will help promote .NYC, but it’s clear from the press release, the plan is to target local businesses.
“Having our own unique, top-level domain – .nyc – puts New York City at the forefront of the digital landscape and creates new opportunities for our small businesses,” said Mayor Bloomberg. “They’ll now be able to identify themselves as connected to New York City, one of the world’s strongest and most prestigious brands.”
Registering .NYC domain names won’t be available to everyone. In fact,
There was quite a bit of news that happened this week that will have an impact on domain investors in one way or another. I didn’t get a chance to write about much of it due to spending a few days in Boston with some guests, so I wanted to give a bit of a summary with links to their sources.
This isn’t going to become a regular feature of my blog, but I want to make sure you’ve seen the news. If I missed something important, please share it with me in the comment section.
I’ve written about how the Domain Search Tool helps me find potential buyers for my domain names by showing me lists of registered domain names that have a specific keyword string in them. I think gTLD registrants can use the tool to help project sales figures and potentially use it for outbound sales.
I can assume that gTLD registries will want to target domain name / website owners who use the gTLD keyword at the end of their domain name. For instance, the .Inc registry will probably want to convince WidgetsInc.com and similar domain name owners to trade “up” to Widgets.Inc. The name is shorter, and it may be easier to remember. The DST can help search for domain names that
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