Name.com Educating Clients About New TLDs

Elliot Silver
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24

Name.com LogoI strongly believe that the more that domain registrars publicize and promote new gTLD domain names, the greater the likelihood these TLDs will gain traction with consumers and be in demand. I’ve mentioned how eNom is promoting gTLDs, and I wanted to share the interesting way Name.com is also promoting them.

When you visit Name.com under Products, there is a section called “New TLD Watcher.” This section is devoted to gTLD domain names, which Name.com is calling “nTLDs.” I think that variant is interesting in and of itself because of the confusion factor, but the real area of interest for observers is the amount of information the company provides about these TLDs, including a fairly comprehensive but understandable FAQ page.

Name.com takes things a step further than many other registrars at this point, and the domain registrar has created

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Directi, Tucows and Namecheap Form Alliance for .Online

Elliot Silver
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1

Three leading companies in the domain space announced that they have teamed up to apply for, and ultimately manage, the .Online gTLD string. Directi, Tucows, and Namecheap independently applied for the .Online gTLD along with three other companies: Bitter Frostbite, LLC (Donuts), i-Registry LTD, and Dot Online, LLC.

The press release announcing the news gives a good explanation about why the group decided to partner up on .Online:

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Sedo’s Kathy Nielsen Featured on Blog Talk Radio Discussing gTLDs

Elliot Silver
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0

I want to share an interview about gTLD domain names that was recently posted on the Small Business Digest radio show on Blog Talk Radio, “the world’s largest social radio network.” The hour-long interview features a discussion with Kathy Nielsen, Director of Strategic Alliances (and Business Development for gTLDs) at Sedo. In the interview, Nielsen discussed the launch of gTLD domain names and how small to medium sized businesses can buy relevant domain names.

If you would prefer

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Uniregistry is Expanding

Elliot Silver
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10

According to a news report on a Grand Cayman-based local television station, Uniregistry is expanding its physical footprint. Uniregistry is the company founded and funded by Frank Schilling, and it applied for 54 gTLDs.

The report focused on the closure of a popular Brazilian churrascaria-style restaurant called Prime, and it said that the restaurant’s next door neighbor, Uniregistry, will be taking over the space.

I think it says something that Uniregistry is expanding well before gTLDs are awarded and available for public purchase. Whether the company has already overgrown its current office space or if it is ramping up to bring on additional employees and add equipment, it’s great to see expansion in the domain space.

Thanks to Bret for sharing the news.

Booking.Yeah: Funny gTLD Commercial

Elliot Silver
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10

Thought you might enjoy watching this commercial from hotel booking site, Booking.yeah, I mean Booking.com. Things are going to get more interesting later on this year or possibly early next year when gTLDs are available.

The downside to this commercial is that anyone who types in Booking.yeah will likely be taken to an ISP error page where Booking.com can pay for that traffic or they will be taken to a dead page because Booking.Yeah doesn’t work.

Thanks to Forrester for the tip.

United Domains: “1 Million New gTLD Pre-Registrations”

Elliot Silver
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12

Nearly two years ago, United Domains announced that the company would begin to accept non-binding pre-registrations for gTLD domain names. In a press release  today (also announced on the company blog yesterday), United Domains reported “1 million pre-registrations made through its New Generic Top-Level Domain (New gTLD) Pre-Registration Program.”

The company offered users the chance to reserve domain names in 120 expected gTLD extensions, although there are nearly 1,500 actual gTLD strings that have been applied for. The press release did not mention whether there were one million unique gTLD pre-registrations or if there were domain names with multiple pre-registrations.

An important thing to note is that the pre-registrations aren’t binding, so people could pre-register hundreds or even thousands of domain names without having to actually pay for them or commit to paying for them once they become available. Obviously, many of these pre-registrations won’t materialize into actual purchases.

With that said, I think the most interesting aspect of the report ia the top gTLD extensions that were reserved, since that might give a general indication of what TLDs will have strong interest once they are available. Knowing the amount of interest might give applicants a boost when it comes time to the auctions for competing applicants on a TLD.

United reported these as “Top Ten Most Popular New gTLDs:”

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