Sedo Showing Off New Domain Extensions at SXSW

Elliot Silver
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Sedo_Domain_Village_SXSWSedo is opening its “Sedo.com Domain Village” at this year’s South by Southwest conference in Austin. The exhibition area is intended to inform SXSW attendees about the new domain extensions and how they can be used. Sedo is partnering with Uniregistry, Radix, Rightside, .club, .me, .top, .asia, .rest and .bar for this year’s appearance.

According to a Sedo press release touting the Sedo Domain Village, the company is expecting to see 20,000 visitors between March 12th and 17th. Last year, over 8,000 people visited Sedo’s frozen yogurt truck. I presume that last year’s exhibit was successful enough to warrant an expansion this year.

Some of the websites that Sedo is promoting with its creative exhibits include:

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Facts About .Sydney on Its First Birthday

Elliot Silver
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The .Sydney geographic domain name extension turned one today. To date, over 9,000 .Sydney domain names have been registered, and according to nTLDStats.com, there are over 8,200 active .Sydney domain names in the zonefile. The City of Sydney Australia operates the WhatsOn.Sydney website, and there are restaurants, hotels, and other local businesses that use other .Sydney domain names.

According to a press release marking the first anniversary, “Sydneysiders can enjoy special birthday offers for a limited time courtesy of domain name retailers Crazy Domains, Melbourne IT and Netregistry.” People interested in seeing the special offers can visit Get.Sydney to register .Sydney domain names.

In celebration of the one year anniversary of .Sydney, I was sent some of the following facts and figures about .Sydney domain names. I would have preferred that the registry send me to .Sydney to see the extension in action, but for now, we can check this out:

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No More LLLL.xyz Domains Available to Register

Elliot Silver
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Earlier this evening, .XYZ registry CEO Daniel Negari reported that there were “[o]nly 3 LLLL .xyz domains still available for registration.”

It looks like

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.CLUB Responds to MarkMonitor: Why Brands Are Missing The Boat

Elliot Silver
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In its quarterly report, MarkMonitor analyzed the state of the .CLUB brand space and noted that many registrations of brand names were not held by the brands themselves. This is indicative of the missed opportunity faced by brands that did not participate in our Sunrise period or register their names cost-effectively during General Availability.

As MarkMonitor states:

“Some NgTLDs are appealing for both Retail and Business – We found .club to be the most squatted of all NgTLDs in this focus, with over 50% of the sampling found to be registered to someone other than the company or brand-owner. Dot CLUB was released in early 2014, so while it has been available for some time, it has also been through its first round of yearly renewals, and finds itself not only in the list of our most squatted NgTLDs, but still in the top 5 most registered NgTLDs in the retail space as a whole.”

In the wave of TLD launches, the brands misread the future popularity of .CLUB and neglected to do an individualized TLD-tailored cost-benefit analysis. Brands underestimated the

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Donuts Running BestName.Business Contest

Elliot Silver
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Donuts is running a brand naming contest for entities that are using a new gTLD domain name extension. The winner of the BestName.Business contest will receive a $5,000 advertising budget courtesy of the registry. The contest is being run by Name.Kitchen, which is a name creation website operated by Donuts.

Here’s how the contest is described on the BestName.Business website:

These 8 businesses have great stories, and all of their stories start with a great name.
Their “not-com” names are catchy, meaningful and most importantly, memorable.

Now it’s your chance to pick the BestName.business.

The winner gets a

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First New Domain Extension Used in Super Bowl Commercial

Elliot Silver
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Future trivia question: what was the first new gTLD domain name extension used in a Super Bowl commercial? Answer: .Movie.

On Saturday, I asked if you thought a new domain extension would be advertised during the Super Bowl. Around 40% of you said yes and about 60% of you said no. It looks like those who said yes were correct, as a domain name with a new extension was used in a Super Bowl commercial last night.

“Gods of Egypt” is a movie that is coming to movie theaters on February 26, 2016. The movie studio is using GodsOfEgypt.Movie for its website. You can see the domain name referenced at the end of the preview, which is embedded below:

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